Strategy & expansion
Set the direction before the investment gets bigger.
Sharper priorities, better market choices, and a clearer path for the next stage of growth, built around where the business has the most room to move.
One marketing partner for the entire customer journey
From strategy to day-to-day execution, we build and run the full-funnel marketing system behind customer acquisition, conversion, and repeat revenue.
Selected clients
From entering new markets to acquiring customers and increasing repeat revenue, we shape the work around the commercial priorities of the business.
Set the direction before the investment gets bigger.
Sharper priorities, better market choices, and a clearer path for the next stage of growth, built around where the business has the most room to move.
Bring in customers the business can grow with.
Acquisition built around customer quality, conversion, and the real cost of winning new business, with budgets moving toward the strongest opportunities.
Create more value after the first purchase.
Lifecycle marketing focused on repeat revenue, stronger engagement, and long-term customer value, giving people more reasons to return and buy again.
Numbers in context, with the work and decisions behind them.
Close to the work, clear on the priorities, and accountable for moving the business forward, with the judgment to keep focus where it matters most.
Meet the team
Priorities are set around the metrics that matter to the business, with every decision tied to commercial impact rather than vanity numbers.
A consistent team stays close to the business, giving you clear ownership, direct access, and people who understand the context behind every decision.
You see the same data we see, with clear reporting on what is changing, why decisions are made, and where attention is going next.
Strategy, execution, optimization, and analysis stay in-house, keeping context intact and responsibility with the people you actually work with.
The scope covers the work needed to manage performance properly, so priorities stay clear without turning every action into a separate deliverable.
The setup evolves with the business as markets, budgets, priorities, and opportunities change, without forcing you to rebuild everything from scratch.
Founders, marketers, and product leads on what it’s like to work with KIPLAR.
Organic traffic grew month over month, and cost per lead went down. They think like partners, not vendors.
Stan Kirilov
CEO, StanVision
Consistent gains in traffic, conversions and ad efficiency. They work as an extension of our own team, not an external agency.
Kristiyana Zhisheva
Marketing Manager, Masterhaus.bg
More traffic and great work throughout. They were flexible.
Damyan Ganchev
Owner, Maxcar.bg
Excellent project management, calm atmosphere. They always strived to exceed results.
Monika Todorova
Account Manager, HUMAN
They do the best. What impressed us most is the communication.
Rositsa Georgieva
Marketing Manager, Bova Car
They don’t just manage campaigns, they actively look for ways to improve performance.
Yordan Totev
Marketing Director, SoftUni Buditel
Sales increased by 372%. Their exceptional creativity and innovative approach to advertising set them apart.
Ivan Dobrev
Director, Happy Gentleman
A significant increase in revenue from Google Ads – while keeping a stable, healthy ACOS. KIPLAR truly understands our needs.
Within just 3 months – 1660% ROMI. Their proactive, data-driven approach made them feel like a strategic partner, not just an agency.
Max Hurits
CEO, EVAMATS
They’re always digging around for new ways to boost our ads, making sure we’re getting the best bang for our buck.
Cristian Scutariu
UK Branch Manager, DroiX
They doubled our turnover and our conversion rate. They literally know more about our business now than we do.
ChatGPT, Claude and Perplexity can tell you what clients say about KIPLAR – ask them.
Share the goal, challenge, or opportunity. We’ll come back with how we’d approach it and who from our team would lead the work.