Job Description
As a Middle PPC Specialist, you will be responsible for managing and optimizing PPC campaigns across platforms like Google Ads/Meta Ads, with a key focus on achieving effective results that align with clients’ goals. You will handle day-to-day campaign management, ensuring each campaign is tailored to meet the specific needs and objectives of your clients.
Your role will involve planning, implementing, and reporting on PPC tasks across various channels, taking full ownership of your projects. You will manage the full campaign lifecycle, from conducting keyword research and creating compelling ads to optimizing bids and tracking performance. You’ll analyze campaign data to maximize ROAS and improve results over time.
Responsibilities
- Building comprehensive advertising strategies for Meta Ads/Google Ads.
- Collaborate with other departments – Project Management/Designers.
- Building and managing Meta Ads/Google Ads campaigns, focused on achieving targets and expectations set by the client.
- Ability to take fast and efficient decisions regarding campaign optimisation
- Writing compelling and relevant ad copies.
- Testing new targeting, strategies, creatives, advertising copies.
- Analyzing marketing campaigns results in GA4.
- Preparing reports on a weekly and monthly basis for campaigns’ effectiveness (automated process).
- Preparing reports on a weekly and monthly basis regarding personal effectiveness.
- Overall project management.
Qualifications
- Experience in creating and managing advertising campaigns – at least 2 years.
- The candidate must live in Sofia or nearby locations as the position is hybrid.
- Working level of English.
- Ability to meet deadlines.
- Prioritizing skills.
- Excellent time management skills.
- Ability to follow instructions/tasks/rules.
- Motivation for professional and personal growth.
- Clear and accurate communication skills.
- Goal-oriented personality.
- Responsibility and willingness to make independent decisions.
- Ability to work autonomously in multitasking environments without supervision.
- Self-studying and ability to learn and adapt.
- Pro-activity.
- Teamwork.
- Ability to work with and analyze information and data.
Nice to Have
- Working experience in a Digital agency in a similar or upper position.
- Expert in collaboration with Project Managers.
- Portfolio with clients.
What you will get
- Fixed basic remuneration + flexible bonus scheme
- Career development plan.
- Opportunity to work with talented and passionate experts.
- Flexible working hours (from 08 – 10 AM to 05 – 07 PM).
- Hybrid working model.
- Fresh fruits/snacks.
- Food vouchers.
- Additional health insurance.
- Free breakfast with your cool colleagues once a week.
- Team-building activities.
If this sounds like you, apply for the role! All applications will be treated strictly confidential. Only short-listed candidates will be contacted.
