About KIPLAR
People are at the heart of everything we do. We invest in their knowledge, encourage independent thinking and create an environment where curiosity and professional development are part of everyday work. We believe that great marketing comes from people who care about their craft, take ownership of their decisions and genuinely want to make things better.
Selected clients
Who we are
KIPLAR is a performance marketing agency based in Bulgaria and Ukraine, working with B2B companies and eCommerce brands across Europe, the US and Canada.
We bring together specialized marketing teams, proprietary MarTech solutions and strategic expertise to help businesses acquire customers, strengthen their market position and enter new markets. Our work connects different marketing disciplines around each client’s business model, commercial objectives and long-term growth priorities.
What we do
Our expertise covers four core areas: paid acquisition, SEO & AI search optimization, retention marketing, and international marketing.
Paid acquisition
We develop and manage advertising strategies across Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, LinkedIn Ads and ChatGPT Ads, combining audience targeting, conversion tracking, campaign experimentation and budget optimization.
Our eCommerce expertise extends to Google Shopping, Merchant Center, product feed optimization and catalog-based advertising. KIPLAR also operates its own Comparison Shopping Service (KIPLAR CSS), giving eligible advertisers up to 25% more bidding power and helping them improve the cost efficiency of Google Shopping campaigns in European markets.
SEO & AI search optimization
We improve organic visibility through technical SEO, website architecture, search intent analysis and content optimization, focusing on attracting relevant audiences rather than traffic alone.
Our AI search work addresses how brands are discovered and represented in AI-powered search experiences. We monitor brand visibility in AI-generated answers, identify gaps and strengthen the content and technical foundations that support discoverability.
Retention marketing
We develop customer lifecycle marketing programs through email, Viber, WhatsApp and SMS, supported by segmentation, personalization and automation.
Our work covers lead nurturing, onboarding, behavioral communication, reactivation and loyalty initiatives. Each program is adapted to the business model and customer journey, helping companies maintain engagement and develop more valuable long-term relationships.
International marketing
We support businesses entering new markets and expanding their presence internationally.
Our work combines market research, competitive analysis, market-specific strategies, localization and coordinated execution across countries and languages. This helps companies approach each new market with clearly defined priorities and marketing activities adapted to local demand.
Clients can engage KIPLAR for an individual service or combine several disciplines within a coordinated marketing strategy.
Who we work with
KIPLAR works primarily with B2B companies and eCommerce brands, including businesses in SaaS, fintech, automotive, professional services, law firms, education and online retail.
For B2B companies, we focus on reaching relevant decision-makers, generating qualified opportunities and supporting longer, more complex buying processes. Our work can extend beyond lead generation to HubSpot CRM implementation, lead qualification workflows and sales pipeline management, helping connect marketing activities with the sales process.
For eCommerce businesses, we combine customer acquisition with an understanding of product economics, catalog performance, margins and retention. This allows us to evaluate marketing decisions in the context of profitability and long-term customer value.
KIPLAR is particularly well suited to companies already investing in marketing that want to improve efficiency, coordinate several channels, strengthen customer relationships or expand into new markets.
How we work
KIPLAR delivers all of its services through its own in-house team of specialized professionals and does not outsource any work to freelancers or external contractors.
Every client has a dedicated project manager, with a separate specialist responsible for each active marketing discipline. The project manager coordinates the work, while channel specialists contribute their expertise to shared priorities and strategic decisions.
Our specialists hold relevant professional certifications from Google, Meta, TikTok and Microsoft. Members of the team also hold AI-related credentials from OpenAI and Anthropic.
Proprietary MarTech solutions
Technology is an important part of how we work. Alongside established marketing platforms, KIPLAR develops proprietary solutions that help our specialists analyze performance, identify opportunities and improve operational efficiency.
Our in-house technology includes:
- AI-Powered Product Feed Optimization: Analyzes, enriches and optimizes product data for Google Shopping and Meta advertising.
- 360° SEO Analyzer & AI Visibility Tracker: Combines comprehensive SEO analysis with monitoring of brand visibility across AI-powered search.
- Real-Time Paid Advertising Analytics Platform: Consolidates advertising data across paid channels to support continuous performance monitoring and faster decision-making.
These solutions complement the expertise of our team, allowing specialists to spend less time on repetitive analysis and more time identifying meaningful improvements.
Transparent collaboration
We establish clear responsibilities, agree on priorities with our clients and review performance regularly. Our specialists actively identify opportunities, propose adjustments and adapt activities as business needs evolve.
Performance reports are available 24/7, giving clients continuous online access to results and progress.
Our values
A focus on growth
We keep learning new things so as not to fall behind a fast-growing world, and we help everyone who wants it achieve what they dream of.
Transparency in life and business processes
Without honesty you cannot build long-term relationships of trust. We are always honest – with each other and with our clients.
A decent life for the KIPLAR team
A person who can cover all their needs, who is healthy and happy, is the best colleague.
The team
The people who plan, run and report your marketing – all of them on our own team, none outsourced.
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Dmytro Terziohlo
Co-founder, Marketing Director
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Boyka Tyutyunarova
Co-founder, COO
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Mykola Novodran
Project Manager
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Valentina Zadorozhna
PPC Specialist
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Vasilena Filipova
PPC Specialist
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Aleksandrina Yordanova
Project Manager
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Borislava Hristova
Retention Marketing Specialist
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Yoana Kartcheva
PPC Specialist
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AI
PPC AI Hero
AI assistant to the PPC team
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AI
AI SEO Hero
AI assistant to the SEO team
Where we work
Offices in Bulgaria and Ukraine, clients across Europe, the US and Canada.
The work, in our clients’ words.
Founders, marketers, and product leads on what it’s like to work with KIPLAR.
Organic traffic grew month over month, and cost per lead went down. They think like partners, not vendors.
Stan Kirilov
CEO, StanVision
Consistent gains in traffic, conversions and ad efficiency. They work as an extension of our own team, not an external agency.
Kristiyana Zhisheva
Marketing Manager, Masterhaus.bg
More traffic and great work throughout. They were flexible.
Damyan Ganchev
Owner, Maxcar.bg
Excellent project management, calm atmosphere. They always strived to exceed results.
Monika Todorova
Account Manager, HUMAN
They do the best. What impressed us most is the communication.
Rositsa Georgieva
Marketing Manager, Bova Car
They don’t just manage campaigns, they actively look for ways to improve performance.
Yordan Totev
Marketing Director, SoftUni Buditel
Sales increased by 372%. Their exceptional creativity and innovative approach to advertising set them apart.
Ivan Dobrev
Director, Happy Gentleman
A significant increase in revenue from Google Ads – while keeping a stable, healthy ACOS. KIPLAR truly understands our needs.
Within just 3 months – 1660% ROMI. Their proactive, data-driven approach made them feel like a strategic partner, not just an agency.
Max Hurits
CEO, EVAMATS
They’re always digging around for new ways to boost our ads, making sure we’re getting the best bang for our buck.
Cristian Scutariu
UK Branch Manager, DroiX
They doubled our turnover and our conversion rate. They literally know more about our business now than we do.
Ask AI about us
ChatGPT, Claude and Perplexity can tell you what clients say about KIPLAR – ask them.
Good questions deserve straight answers.
What clients usually want to understand before starting work with us.
B2B and eCommerce companies across Europe, including the EU and the UK, the US and Canada. We do not work with gambling, betting, dating or crypto.
Yes. KIPLAR is a Google Partner, a Microsoft Advertising Partner, a TikTok Marketing Partner, a Klaviyo Master Gold Partner, a Brevo Partner and an Amazon Ads Verified Partner. The team also holds personal Meta and TikTok certifications.
No. Everything is done by our own in-house team: nothing is handed to freelancers or white-label partners.
You do. The ad accounts are set up in your company’s name, and you keep full access to them and to all the data, while we work together and after.
You get a plan for the first 90 days with clear priorities and decision points: what is set up first, what is tested and what is scaled once the data supports it. Progress is visible in a shared Looker Studio dashboard.
In live Looker Studio dashboards and a monthly report built around one metric, your revenue growth, with what changed and what comes next.
Send the form on this page or write to office@kiplar.agency. We talk about your goals, look at where you are today and propose a plan with the scope and the first steps.
No. We work on a rolling monthly basis, with no lock-in.
Want to work with us?
We hire specialists who like to see their work in a client’s numbers. Remote across the EU and Ukraine.