How a Cosmetics Brand Increased TikTok Ads Revenue by 317.82% in One Month
- TikTok Ads Revenue
- Sales
- Visits from TikTok Ads
- Advertising Spend
Email Marketing Agency
Make more revenue from the customers you already have
Email keeps the relationship going after the first visit or purchase. We run the campaigns and automated journeys that bring customers back and increase their value over time.
Selected clients
The business challenges we solve
Sometimes performance falls short. Other times, the path to growth isn’t clear. We look at the bigger picture, identify opportunities for growth, and recommend solutions that make a real difference to your business.
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Newsletters go out once a month to tick a box
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Emails land in Promotions or spam
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Opens, but no clicks or sales
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No automated flows, everything is manual
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The list grows, active subscribers shrink
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Every email is a discount, and margin melts
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New subscribers get one email and nothing more
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Templates break on mobile
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Unclear how many sales email brings
Our approach
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Review
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List health, deliverability and domain setup
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Flows and campaigns: what earns and what doesn’t
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Email revenue measured in analytics
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Automation
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Welcome, cart and post-purchase flows
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Segments by behavior and purchase history
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Templates that work on every screen
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Growth
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A campaign calendar tied to sales goals
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Tests of subject lines, offers and timing
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A monthly revenue report per flow
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Results from real client accounts
Numbers in context, with the work and decisions behind them.
How we increased revenue by 47% without increasing ad spend
- Revenue
- CPA
- Directions to stores
- Increase in ad spend
How we increased Masterhaus sales and revenue by over 30% in 2 months
- Revenue growth
- Sales growth
- Above the initial revenue growth target
- Time to result
How we achieved 586% ROAS with a Demand Gen campaign
- ROAS
- Cost per click
- Cost per conversion
- Revenue
How we reduced CPA by 30% while growing new customer sales in Romania
- CPA
- New customer sales
- ROAS
- Revenue
The right solution for every business challenge
Every option offers different opportunities for your business. The right approach depends on your goals, your audience, and where your priorities lie.
Turn customer behavior into timely communication
A visit, abandoned checkout, first purchase or expected reorder can each trigger a different next step.
We build automated journeys around those moments, then keep improving the timing, message and sequence as customer behavior changes.
- Businesses with enough traffic or customer activity to make lifecycle automation valuable.
Treat different customers differently
Purchase history, engagement, frequency and customer value reveal who is new, loyal, at risk or ready for another purchase.
We turn those differences into audiences that update automatically and give campaigns and flows a more relevant starting point.
- Brands with a growing database and customers who buy for different reasons.
Make each message more relevant to the person receiving it
The products, content and timing that work for one customer can be irrelevant to another.
We use customer and catalog data to adapt what people see based on their interests, purchases, market and stage in the relationship.
- Brands with broad catalogs, multiple markets or meaningful differences between customer groups.
Bring valuable customers back before they disappear
A customer who stops buying does not become lost overnight. Their behavior usually changes first.
We identify declining engagement and purchase patterns, then use reactivation journeys to create a relevant reason to return.
- Businesses where repeat purchasing is an important part of customer value.
Turn customer feedback into better marketing
Reviews and surveys can reveal why customers bought, what almost stopped them and how they describe the value in their own words.
We collect that feedback at the right moments and use it to strengthen social proof, segmentation and future communication.
- Brands that want more reviews and a clearer understanding of why customers choose them.
Keep B2B leads moving until the timing is right for sales
Many qualified leads are interested before they are ready to speak with a salesperson.
We use relevant content and behavioral signals to keep the relationship active, then help surface the leads showing stronger buying intent.
- B2B companies with longer sales cycles and leads that need time before conversion.
The work, in our clients’ words.
Founders, marketers, and product leads on what it’s like to work with KIPLAR.
Organic traffic grew month over month, and cost per lead went down. They think like partners, not vendors.
Stan Kirilov
CEO, StanVision
Consistent gains in traffic, conversions and ad efficiency. They work as an extension of our own team, not an external agency.
Kristiyana Zhisheva
Marketing Manager, Masterhaus.bg
More traffic and great work throughout. They were flexible.
Damyan Ganchev
Owner, Maxcar.bg
Excellent project management, calm atmosphere. They always strived to exceed results.
Monika Todorova
Account Manager, HUMAN
They do the best. What impressed us most is the communication.
Rositsa Georgieva
Marketing Manager, Bova Car
They don’t just manage campaigns, they actively look for ways to improve performance.
Yordan Totev
Marketing Director, SoftUni Buditel
Sales increased by 372%. Their exceptional creativity and innovative approach to advertising set them apart.
Ivan Dobrev
Director, Happy Gentleman
A significant increase in revenue from Google Ads – while keeping a stable, healthy ACOS. KIPLAR truly understands our needs.
Google
Within just 3 months – 1660% ROMI. Their proactive, data-driven approach made them feel like a strategic partner, not just an agency.
Max Hurits
CEO, EVAMATS
They’re always digging around for new ways to boost our ads, making sure we’re getting the best bang for our buck.
Cristian Scutariu
UK Branch Manager, DroiX
They doubled our turnover and our conversion rate. They literally know more about our business now than we do.
Ask AI about us
ChatGPT, Claude and Perplexity can tell you what clients say about KIPLAR – ask them.
Your performance growth partner
Every client gets a dedicated team, real-time dashboards and campaigns built around one metric – your revenue growth.
Meet the team
5.0
31 reviews
Performance-first
Every decision is tied to a real business metric – ROAS, CPL, revenue. No vanity campaigns, no inflated reports.
No outsourcing
Everything in-house. Your campaigns are never handed to freelancers or white-label partners.
Clear scope
A plan for every month, agreed in advance. You know what we are working on, why, and what comes next.
Extend the customer relationship beyond email
Email becomes more effective when acquisition, mobile messaging and lead generation share the same customer data and lifecycle logic.
Good questions deserve straight answers.
What clients usually want to understand before starting work with us.
KIPLAR works primarily with Klaviyo and Brevo. We can build a new setup, take over an existing account or review another platform and recommend whether it makes sense to keep it or migrate.
Yes. We manage the ongoing campaign calendar and the automated journeys around customer behavior, including welcome, abandoned cart, post-purchase, replenishment, reactivation and other flows relevant to the business.
Yes. We review what is already working, keep the parts worth preserving and rebuild the areas holding performance back. When migration is needed, we also plan the transfer of lists, consent data, templates and automations.
Yes. Copy, design, templates and campaign production are part of the service. Everything is built around your brand, offer and customer journey rather than adapted from generic email templates.
Yes. We monitor the technical and behavioral factors that affect inbox placement, including authentication, sender reputation, list quality and engagement patterns, and address issues before they begin limiting the channel.
We look beyond opens and clicks to the customer actions the channel is meant to influence. Campaigns and automations are evaluated against conversions, revenue, repeat purchases and other relevant business outcomes.
Yes. For B2B, email usually plays a different role: nurturing leads, supporting longer sales cycles and keeping prospects engaged between meaningful buying signals. The program can also connect with CRM data and sales activity where the setup allows it.
Yes. Email marketing can be managed as a standalone service or connected with retention, paid acquisition and mobile messaging when a broader customer lifecycle program makes sense.
