How a Cosmetics Brand Increased TikTok Ads Revenue by 317.82% in One Month
- TikTok Ads Revenue
- Sales
- Visits from TikTok Ads
- Advertising Spend
TikTok Ads Agency
Building TikTok into a measurable revenue channel
TikTok performance depends on creative that earns attention and measurement that shows what happens after the view. We plan, test and optimize campaigns around the signals that lead to customers and revenue, then scale what proves its value.
Selected clients
The business challenges we solve
Sometimes performance falls short. Other times, the path to growth isn’t clear. We look at the bigger picture, identify opportunities for growth, and recommend solutions that make a real difference to your business.
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Videos get views, but don’t sell
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Ads look like ads, and people scroll past
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No content made for TikTok
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Creatives need refreshing every week
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Unsure our audience is even on TikTok
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Creator partnerships don’t pay off
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TikTok Pixel sends incomplete data
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TikTok traffic doesn’t convert on the site
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First tests failed and the channel was dropped
Our approach
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Fit and research
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Is the target audience on TikTok, and where
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Trends and content in the niche
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TikTok Pixel and Events API checked
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Native content
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Scripts built around the first seconds
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Creators and UGC matched to the brand
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Spark Ads from the best organic posts
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Testing and scale
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Many hooks tested on small budgets
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Winners scaled, weak ads paused fast
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Results measured in sales on the site
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Results from real client accounts
Numbers in context, with the work and decisions behind them.
How we increased revenue by 47% without increasing ad spend
- Revenue
- CPA
- Directions to stores
- Increase in ad spend
How we increased Masterhaus sales and revenue by over 30% in 2 months
- Revenue growth
- Sales growth
- Above the initial revenue growth target
- Time to result
How we achieved 586% ROAS with a Demand Gen campaign
- ROAS
- Cost per click
- Cost per conversion
- Revenue
How we reduced CPA by 30% while growing new customer sales in Romania
- CPA
- New customer sales
- ROAS
- Revenue
The right solution for every business challenge
Every option offers different opportunities for your business. The right approach depends on your goals, your audience, and where your priorities lie.
Reaching new audiences with native feed creative.
In-Feed ads compete with organic content for attention, so the opening seconds, pacing and message have to feel native to TikTok.
We test hooks, angles, offers and audiences continuously, then scale the combinations that contribute to leads, sales and revenue.
- Always-on acquisition and creative testing.
Scaling organic content that already earns attention.
Spark Ads let brands promote existing posts from their own profile or authorized creators while keeping the original identity and engagement visible.
We use them when a post already shows strong audience response, then test whether that proof also carries through to conversion.
- Creator-led campaigns, UGC and brands with strong organic content.
Making launch moments impossible to miss.
TopView gives brands prominent placement when people open TikTok, making it useful when reach and timing matter more than always-on efficiency.
We use it selectively for launches, major promotions and moments where broad visibility can support demand across the wider media plan.
- Product launches and major seasonal campaigns.
Capturing intent as people search inside TikTok.
TikTok search gives users another way to research products, compare options and look for answers before taking action.
We match search behavior with creative built to answer the query, then measure whether that intent leads to meaningful site activity, leads or sales.
- Products and services people actively research.
Shortening the path from content to purchase.
TikTok Shop can bring product discovery, product detail and checkout closer together in supported markets.
We connect catalog and campaign activity around the products with the strongest commercial case, then track which creative and offers actually move buyers.
- eCommerce brands in supported TikTok Shop markets.
The work, in our clients’ words.
Founders, marketers, and product leads on what it’s like to work with KIPLAR.
Organic traffic grew month over month, and cost per lead went down. They think like partners, not vendors.
Stan Kirilov
CEO, StanVision
Consistent gains in traffic, conversions and ad efficiency. They work as an extension of our own team, not an external agency.
Kristiyana Zhisheva
Marketing Manager, Masterhaus.bg
More traffic and great work throughout. They were flexible.
Damyan Ganchev
Owner, Maxcar.bg
Excellent project management, calm atmosphere. They always strived to exceed results.
Monika Todorova
Account Manager, HUMAN
They do the best. What impressed us most is the communication.
Rositsa Georgieva
Marketing Manager, Bova Car
They don’t just manage campaigns, they actively look for ways to improve performance.
Yordan Totev
Marketing Director, SoftUni Buditel
Sales increased by 372%. Their exceptional creativity and innovative approach to advertising set them apart.
Ivan Dobrev
Director, Happy Gentleman
A significant increase in revenue from Google Ads – while keeping a stable, healthy ACOS. KIPLAR truly understands our needs.
Google
Within just 3 months – 1660% ROMI. Their proactive, data-driven approach made them feel like a strategic partner, not just an agency.
Max Hurits
CEO, EVAMATS
They’re always digging around for new ways to boost our ads, making sure we’re getting the best bang for our buck.
Cristian Scutariu
UK Branch Manager, DroiX
They doubled our turnover and our conversion rate. They literally know more about our business now than we do.
Ask AI about us
ChatGPT, Claude and Perplexity can tell you what clients say about KIPLAR – ask them.
Your performance growth partner
Every client gets a dedicated team, real-time dashboards and campaigns built around one metric – your revenue growth.
Meet the team
5.0
31 reviews
Performance-first
Every decision is tied to a real business metric – ROAS, CPL, revenue. No vanity campaigns, no inflated reports.
No outsourcing
Everything in-house. Your campaigns are never handed to freelancers or white-label partners.
Clear scope
A plan for every month, agreed in advance. You know what we are working on, why, and what comes next.
Connecting TikTok demand with the channels that capture it.
TikTok often starts the journey before the customer is ready to buy. The surrounding channels help carry that interest forward, capture growing intent and convert it when the decision gets closer.
Good questions deserve straight answers.
What clients usually want to understand before starting work with us.
The starting budget should be large enough to test creative and generate enough conversion data to make useful decisions. We set it around your market, customer economics, conversion volume and the number of ideas we need to test.
Early creative and audience signals appear before the channel reaches a stable performance level. We look for repeated patterns across several tests before deciding what deserves more budget and what should be replaced.
Yes. We build and manage TikTok campaigns using the creative assets you provide, then use performance data to identify which concepts and formats deserve more budget.
Usually more frequently than on search channels because performance is closely tied to creative freshness. We watch fatigue and performance signals, then introduce new concepts before declining creative starts limiting the account.
Yes. Paid campaigns can operate without a large organic following. An active profile can still strengthen credibility and create additional opportunities for Spark Ads, so we consider the role of organic content when planning the account.
It can when the audience uses TikTok and the buying journey gives the channel a meaningful role. For B2B, we focus on qualified lead generation and demand creation rather than treating reach or engagement as the final result.
Yes. We set up and manage TikTok Shop advertising, connect product catalogs and build campaigns around the products with the strongest sales potential. Where TikTok Shop is available, we can manage it as part of the wider TikTok Ads strategy.
Yes. We start by reviewing the account structure, tracking, conversion data and creative performance before changing campaigns. The goal is to preserve useful learning while identifying what is limiting performance.
