How a Cosmetics Brand Increased TikTok Ads Revenue by 317.82% in One Month
- TikTok Ads Revenue
- Sales
- Visits from TikTok Ads
- Advertising Spend
LinkedIn Ads Agency
LinkedIn Ads management for companies ready to scale B2B acquisition
Senior-led campaigns combine account targeting, CRM data and sales feedback to focus spend on the companies and decision-makers most likely to create qualified pipeline.
Selected clients
The business challenges we solve
Sometimes performance falls short. Other times, the path to growth isn’t clear. We look at the bigger picture, identify opportunities for growth, and recommend solutions that make a real difference to your business.
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LinkedIn leads cost the most of any channel
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Leads come from the wrong roles and companies
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Sales doesn’t trust the leads from ads
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Long sales cycles hide what the ads contribute
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The audience is too narrow to get impressions
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No campaigns aimed at a target account list
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Ads don’t reach the people who decide
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Lead forms get filled in, meetings don’t follow
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LinkedIn and the CRM aren’t connected
Our approach
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Audience and ICP
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Ideal customer profile and buying roles
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Target account lists from sales
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LinkedIn connected to the CRM
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Offers and formats
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Content for each stage of a long cycle
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Lead forms with the right qualifying fields
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Messages for each role in the decision
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Pipeline focus
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Lead quality reviewed with sales
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Budget moves to accounts that progress
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Reports on meetings and pipeline
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Results from real client accounts
Numbers in context, with the work and decisions behind them.
How we increased revenue by 47% without increasing ad spend
- Revenue
- CPA
- Directions to stores
- Increase in ad spend
How we increased Masterhaus sales and revenue by over 30% in 2 months
- Revenue growth
- Sales growth
- Above the initial revenue growth target
- Time to result
How we achieved 586% ROAS with a Demand Gen campaign
- ROAS
- Cost per click
- Cost per conversion
- Revenue
How we reduced CPA by 30% while growing new customer sales in Romania
- CPA
- New customer sales
- ROAS
- Revenue
The right solution for every business challenge
Every option offers different opportunities for your business. The right approach depends on your goals, your audience, and where your priorities lie.
Reach more of the buying committee before the sales conversation starts
Account and role targeting builds visibility across the people who influence the purchase, rather than concentrating spend on whoever is easiest to reach.
We compare response and downstream quality by audience, message and company segment, then move spend toward combinations producing stronger pipeline signals.
- Complex B2B sales where several roles influence the decision.
Make your experts familiar before prospects ever meet sales
Founder and expert posts can put a credible human voice in front of priority accounts while the buying problem is still being understood.
We identify the posts worth amplifying, choose the audiences that matter and measure whether that exposure increases engagement from the right accounts.
- Companies with credible founders, executives or subject-matter experts already active on LinkedIn.
Turn useful expertise into a reason for the right buyer to raise a hand
Existing guides, reports and case studies can create a stronger exchange when buyers need evidence before they are ready to talk to sales.
We decide which assets deserve paid distribution, where to gate them and which audiences produce leads with enough commercial fit to justify follow-up.
- Longer sales cycles where education and proof matter before a demo.
Create a direct path to the next sales-relevant action
For warm or tightly defined audiences, sponsored messaging can shorten the distance between existing interest and a demo, event, consultation or high-value content offer.
We use it selectively where the audience and market justify the approach, then judge performance by qualified response and pipeline contribution.
- Warm audiences, event follow-up and tightly defined high-value segments.
Remove form friction without lowering the bar for lead quality
Pre-filled forms make it easier for the right person to respond, but lower friction only creates value when qualification stays strong.
We keep forms focused, add the questions sales actually needs and sync leads into the CRM so response speed and downstream quality can be measured together.
- Demo, consultation and high-intent content offers where fast follow-up matters.
The work, in our clients’ words.
Founders, marketers, and product leads on what it’s like to work with KIPLAR.
Organic traffic grew month over month, and cost per lead went down. They think like partners, not vendors.
Stan Kirilov
CEO, StanVision
Consistent gains in traffic, conversions and ad efficiency. They work as an extension of our own team, not an external agency.
Kristiyana Zhisheva
Marketing Manager, Masterhaus.bg
More traffic and great work throughout. They were flexible.
Damyan Ganchev
Owner, Maxcar.bg
Excellent project management, calm atmosphere. They always strived to exceed results.
Monika Todorova
Account Manager, HUMAN
They do the best. What impressed us most is the communication.
Rositsa Georgieva
Marketing Manager, Bova Car
They don’t just manage campaigns, they actively look for ways to improve performance.
Yordan Totev
Marketing Director, SoftUni Buditel
Sales increased by 372%. Their exceptional creativity and innovative approach to advertising set them apart.
Ivan Dobrev
Director, Happy Gentleman
A significant increase in revenue from Google Ads – while keeping a stable, healthy ACOS. KIPLAR truly understands our needs.
Google
Within just 3 months – 1660% ROMI. Their proactive, data-driven approach made them feel like a strategic partner, not just an agency.
Max Hurits
CEO, EVAMATS
They’re always digging around for new ways to boost our ads, making sure we’re getting the best bang for our buck.
Cristian Scutariu
UK Branch Manager, DroiX
They doubled our turnover and our conversion rate. They literally know more about our business now than we do.
Ask AI about us
ChatGPT, Claude and Perplexity can tell you what clients say about KIPLAR – ask them.
Your performance growth partner
Every client gets a dedicated team, real-time dashboards and campaigns built around one metric – your revenue growth.
Meet the team
5.0
31 reviews
Performance-first
Every decision is tied to a real business metric – ROAS, CPL, revenue. No vanity campaigns, no inflated reports.
No outsourcing
Everything in-house. Your campaigns are never handed to freelancers or white-label partners.
Clear scope
A plan for every month, agreed in advance. You know what we are working on, why, and what comes next.
Turn LinkedIn attention into more qualified pipeline
The strongest B2B programs connect paid reach with the intent signals and follow-up that appear elsewhere in the buying journey.
Good questions deserve straight answers.
What clients usually want to understand before starting work with us.
There is no useful universal minimum. We look at audience size, market, deal value, sales cycle and the amount of testing required to determine whether the budget can generate enough meaningful data to make good decisions.
Yes. We can work with target-account lists and combine company attributes with professional characteristics such as job function, title and seniority. The audience still needs enough scale for LinkedIn to deliver effectively, so precision and reach have to be balanced.
Sometimes. A narrow market can be commercially attractive but too small for efficient paid delivery. We check the reachable audience and deal economics first, then decide whether LinkedIn deserves budget or another acquisition route is more sensible.
We combine LinkedIn conversion tracking with CRM outcomes and sales feedback where the available systems allow it. That lets reporting move beyond cost per lead toward qualified leads, opportunities, pipeline and revenue.
No. Creative and content production stays with your internal team or production partner. We analyze performance, identify what messages and offers deserve further testing and recommend which existing expert content is worth amplifying.
Yes. We review the existing Campaign Manager setup, audiences, conversion tracking, CRM connections and historical performance before deciding what should stay, change or be rebuilt. Your company keeps ownership and access to the account and its data.
