How a Cosmetics Brand Increased TikTok Ads Revenue by 317.82% in One Month
- TikTok Ads Revenue
- Sales
- Visits from TikTok Ads
- Advertising Spend
PPC agency for B2B & eCommerce
Revenue-First Paid Advertising Agency
Paid channels influence different stages of the buying decision. Our PPC management runs the full funnel around how customers discover, evaluate and choose your business.
Selected clients
The business challenges we solve
Sometimes performance falls short. Other times, the path to growth isn’t clear. We look at the bigger picture, identify opportunities for growth, and recommend solutions that make a real difference to your business.
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The contractor is busy, but can’t explain its decisions
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Google Ads, Meta and CRM data don’t match
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CPA keeps rising, sales don’t
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Not sure the budget is working at full capacity
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Results and growth can’t be forecast
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Unclear which ads actually drive revenue
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Scaling campaigns hurts their efficiency
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Leads come in, but don’t turn into sales
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Last season’s stock needs selling off
PPC services built for every stage of demand.
Customers rarely move from first exposure to conversion in one step. Each stage needs its own role, message and success signal.
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Create familiarity before active demand appears. Acquisition campaigns introduce the brand and the problem it solves.
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Stay present while customers compare. Messaging shifts toward relevance, proof and reasons to choose.
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Capture demand when intent is strongest. Campaigns connect it with the right offer and landing page.
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Give existing customers a reason to come back. Customer data supports reactivation and repeat purchases.
Results from real client accounts
Numbers in context, with the work and decisions behind them.
How we increased revenue by 47% without increasing ad spend
- Revenue
- CPA
- Directions to stores
- Increase in ad spend
How we increased Masterhaus sales and revenue by over 30% in 2 months
- Revenue growth
- Sales growth
- Above the initial revenue growth target
- Time to result
How we achieved 586% ROAS with a Demand Gen campaign
- ROAS
- Cost per click
- Cost per conversion
- Revenue
How we reduced CPA by 30% while growing new customer sales in Romania
- CPA
- New customer sales
- ROAS
- Revenue
The right solution for every business challenge
Every option offers different opportunities for your business. The right approach depends on your goals, your audience, and where your priorities lie.
Capture demand when customers are actively searching.
Google Ads reaches customers when intent is already forming and the decision is getting closer.
Search, Performance Max, Demand Gen and YouTube are managed around where each campaign can contribute most to acquisition.
Google AdsCreate demand before customers start searching.
Meta reaches potential customers earlier, when awareness and consideration are still developing.
Creative, audience signals and conversion data shape which messages deserve more exposure as interest becomes measurable.
Meta AdsTurn attention into measurable demand.
TikTok creates opportunities earlier in the journey through content designed for how people consume the platform.
Creative concepts are tested continuously, with stronger engagement and conversion signals guiding the next investment decisions.
TikTok AdsReach the people involved in B2B decisions.
LinkedIn makes it possible to build acquisition around the companies and professional roles involved in a buying decision.
Campaign performance is evaluated against lead quality and downstream sales signals as the data becomes available.
LinkedIn AdsCapture additional search demand beyond Google.
Microsoft Advertising extends access to high-intent search and Shopping demand across another advertising ecosystem.
Its performance is measured independently, allowing investment to grow when the channel adds efficient incremental acquisition.
Microsoft AdsTest a new point of influence in the buying journey.
Conversational discovery creates another opportunity to reach people while they research options and form preferences.
The channel is evaluated against the same acquisition and business signals used across the wider campaign mix.
ChatGPT AdsOur approach
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Review and planning
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Review of ad accounts, analytics and CRM
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Demand and competitor research
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The business metrics campaigns optimize toward
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Strategy and measurement
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Channel roles and budget split
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Tracking, Consent Mode and CRM stages
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A 90-day plan with decision points
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Launch and optimization
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Campaigns, creative and product feeds
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Tests and optimization on a set cadence
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One dashboard and regular recalibration
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The work, in our clients’ words.
Founders, marketers, and product leads on what it’s like to work with KIPLAR.
Organic traffic grew month over month, and cost per lead went down. They think like partners, not vendors.
Stan Kirilov
CEO, StanVision
Consistent gains in traffic, conversions and ad efficiency. They work as an extension of our own team, not an external agency.
Kristiyana Zhisheva
Marketing Manager, Masterhaus.bg
More traffic and great work throughout. They were flexible.
Damyan Ganchev
Owner, Maxcar.bg
Excellent project management, calm atmosphere. They always strived to exceed results.
Monika Todorova
Account Manager, HUMAN
They do the best. What impressed us most is the communication.
Rositsa Georgieva
Marketing Manager, Bova Car
They don’t just manage campaigns, they actively look for ways to improve performance.
Yordan Totev
Marketing Director, SoftUni Buditel
Sales increased by 372%. Their exceptional creativity and innovative approach to advertising set them apart.
Ivan Dobrev
Director, Happy Gentleman
A significant increase in revenue from Google Ads – while keeping a stable, healthy ACOS. KIPLAR truly understands our needs.
Google
Within just 3 months – 1660% ROMI. Their proactive, data-driven approach made them feel like a strategic partner, not just an agency.
Max Hurits
CEO, EVAMATS
They’re always digging around for new ways to boost our ads, making sure we’re getting the best bang for our buck.
Cristian Scutariu
UK Branch Manager, DroiX
They doubled our turnover and our conversion rate. They literally know more about our business now than we do.
Ask AI about us
ChatGPT, Claude and Perplexity can tell you what clients say about KIPLAR – ask them.
Your performance growth partner
Every client gets a dedicated team, real-time dashboards and campaigns built around one metric – your revenue growth.
Meet the team
5.0
31 reviews
Business results guide the budget.
Each channel is evaluated by the value it creates for the business. Revenue, ROAS, acquisition cost, and lead quality determine where investment moves next.
No outsourcing
Strategy, execution, and business data stay within KIPLAR’s in-house team, keeping access controlled and context intact. The same people who set the direction remain responsible for day-to-day decisions.
Clear scope
Each month starts with agreed priorities and decision points. You know what the team owns, what is changing, and what comes next.
Services that strengthen paid acquisition.
Paid advertising creates more value when acquisition data also supports organic growth, customer retention, and decisions about where to expand next.
Good questions deserve straight answers.
What clients usually want to understand before starting work with us.
PPC management covers the strategy, setup and ongoing optimization of paid campaigns on Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft Advertising and ChatGPT Ads. Our PPC services include tracking and CRM integration, budget allocation by channel, campaigns, creative and product feeds, and tests on a set cadence. You get a 90-day plan and a shared Looker Studio dashboard.
Paid advertising is the wider term: any ad placement you pay a platform for, across search, shopping, social and video. PPC, or pay-per-click, is the pricing model behind most of these campaigns, where you pay when someone clicks. The two terms are often used interchangeably, and our PPC management covers search and social campaigns alike.
The starting mix depends on where demand already exists and how customers make decisions. Search usually captures active intent, while social and video can create demand earlier. We choose the first channels around buying behavior, economics, and the amount of data available for reliable optimization.
Budget starts with expected acquisition costs, conversion volume, and the role each channel plays in the journey. From there, we move investment according to performance, with stronger opportunities receiving more budget as the evidence becomes clearer.
Traffic starts immediately, but reliable decisions need enough conversion data. The evaluation period depends on your sales cycle, conversion volume, and budget. We avoid scaling or cutting campaigns before there is enough evidence to separate normal variation from a real performance signal.
Platform attribution is treated as one input rather than the final answer. We compare campaign data with analytics, CRM records, sales, and other business signals so budget decisions are based on a consistent view of acquisition performance.
Yes, when the required data is available. We can send qualified lead stages, closed deals, purchases, and customer value back to supported advertising platforms so bidding learns from outcomes closer to the real business result.
We first identify where performance is changing. That can include audience saturation, creative fatigue, weaker search demand, landing page friction, or a shift in conversion quality. The response may be a new test, a structural change, or moving part of the budget elsewhere.
Yes. Each market has its own economics, demand patterns, competition, and conversion behavior. We evaluate budgets and campaigns by market, allowing investment to grow where acquisition proves stronger and remain controlled where the signal is weaker.
