How we increased revenue by 47% without increasing ad spend
- Revenue
- CPA
- Directions to stores
- Increase in ad spend
Google Ads Agency
Senior-level Google Ads management for ambitious growth teams
We take ownership of the decisions that shape performance across the account, with rigorous measurement, disciplined budget control and a clear commercial view of what deserves to scale.
Selected clients
The business challenges we solve
Sometimes performance falls short. Other times, the path to growth isn’t clear. We look at the bigger picture, identify opportunities for growth, and recommend solutions that make a real difference to your business.
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Performance Max is a black box for the budget
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Cost per click rises, lead volume doesn’t
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Brand searches get passed off as ad results
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Smart bidding optimizes for the wrong conversions
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The account has grown too big to manage
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Competitors outrank us in paid search
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Google Ads counts conversions the CRM never sees
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Google’s recommendations get applied unchecked
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Ads show up for irrelevant searches
Our approach
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Account review
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Structure, search terms and wasted spend
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Conversion tracking checked against the CRM
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Where Search, PMax and Shopping overlap
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Rebuild and signals
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Campaigns split by margin and intent
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Conversion values for smart bidding
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Negative keywords and brand kept apart
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Scaling
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Budget moves to what brings profit
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Tests of ads, landing pages and bidding
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A monthly report in sales, not clicks
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Results from real client accounts
Numbers in context, with the work and decisions behind them.
How we increased Masterhaus sales and revenue by over 30% in 2 months
- Revenue growth
- Sales growth
- Above the initial revenue growth target
- Time to result
How we achieved 586% ROAS with a Demand Gen campaign
- ROAS
- Cost per click
- Cost per conversion
- Revenue
How we reduced CPA by 30% while growing new customer sales in Romania
- CPA
- New customer sales
- ROAS
- Revenue
How a Cosmetics Brand Increased TikTok Ads Revenue by 317.82% in One Month
- TikTok Ads Revenue
- Sales
- Visits from TikTok Ads
- Advertising Spend
The right solution for every business challenge
Every option offers different opportunities for your business. The right approach depends on your goals, your audience, and where your priorities lie.
Search should follow value, not volume
More traffic is easy to buy. The harder job is separating searches that create customers from searches that simply consume budget.
We build the account around intent and conversion value, then keep tightening query coverage as real sales data shows what deserves more exposure.
- Businesses where search intent can be connected directly to leads, sales or pipeline.
Remarketing without paying for meaningless reach
Display becomes expensive noise when reach is treated as the objective.
We use it selectively where staying visible can influence the decision, while controlling audiences, placements and frequency aggressively enough to protect the budget.
- Longer buying journeys where repeated exposure can support conversion.
Make the catalog compete on commercial value
Google sees products. We see margins, demand, stock, conversion rates and the categories capable of carrying more investment.
Feed structure and campaign architecture are built around those differences, so the strongest commercial opportunities are not forced to compete on equal terms with the rest of the catalog.
- eCommerce businesses where product economics vary significantly across the range.
Create demand before the search exists
Not every future customer is already typing the category into Google.
YouTube gives us room to create recognition and intent earlier, with success judged by what that attention contributes to the wider acquisition system rather than by views alone.
- Products, categories and markets where future demand matters as much as existing demand.
Find the next customer before they become a search query
Demand Gen gives Google a role earlier in the buying journey, when people are still discovering ideas, products and alternatives.
We use it to expand beyond existing search demand, then judge whether those audiences create incremental customers rather than simply redistributing conversions already captured elsewhere.
- Businesses with room to grow beyond the demand already available in Search and Shopping.
The work, in our clients’ words.
Founders, marketers, and product leads on what it’s like to work with KIPLAR.
Organic traffic grew month over month, and cost per lead went down. They think like partners, not vendors.
Stan Kirilov
CEO, StanVision
Consistent gains in traffic, conversions and ad efficiency. They work as an extension of our own team, not an external agency.
Kristiyana Zhisheva
Marketing Manager, Masterhaus.bg
More traffic and great work throughout. They were flexible.
Damyan Ganchev
Owner, Maxcar.bg
Excellent project management, calm atmosphere. They always strived to exceed results.
Monika Todorova
Account Manager, HUMAN
They do the best. What impressed us most is the communication.
Rositsa Georgieva
Marketing Manager, Bova Car
They don’t just manage campaigns, they actively look for ways to improve performance.
Yordan Totev
Marketing Director, SoftUni Buditel
Sales increased by 372%. Their exceptional creativity and innovative approach to advertising set them apart.
Ivan Dobrev
Director, Happy Gentleman
A significant increase in revenue from Google Ads – while keeping a stable, healthy ACOS. KIPLAR truly understands our needs.
Google
Within just 3 months – 1660% ROMI. Their proactive, data-driven approach made them feel like a strategic partner, not just an agency.
Max Hurits
CEO, EVAMATS
They’re always digging around for new ways to boost our ads, making sure we’re getting the best bang for our buck.
Cristian Scutariu
UK Branch Manager, DroiX
They doubled our turnover and our conversion rate. They literally know more about our business now than we do.
Ask AI about us
ChatGPT, Claude and Perplexity can tell you what clients say about KIPLAR – ask them.
Your performance growth partner
Every client gets a dedicated team, real-time dashboards and campaigns built around one metric – your revenue growth.
Meet the team
5.0
31 reviews
Performance-first
Every decision is tied to a real business metric – ROAS, CPL, revenue. No vanity campaigns, no inflated reports.
No outsourcing
Everything in-house. Your campaigns are never handed to freelancers or white-label partners.
Clear scope
A plan for every month, agreed in advance. You know what we are working on, why, and what comes next.
Build a stronger acquisition system around Google Ads
Google Ads captures existing demand best when the channels around it help create demand, expand reach and reduce dependence on paid clicks alone.
Good questions deserve straight answers.
What clients usually want to understand before starting work with us.
We work with accounts at different spend levels, but the strongest fit is where Google Ads already matters to revenue or pipeline and better decisions can create meaningful commercial impact. The right starting budget depends on market size, economics and the amount of demand available.
Yes. We keep the account and its history intact, review the structure, tracking, bidding and budget allocation, then rebuild only where the existing setup is holding performance back.
Form submissions are only the first signal. Where the CRM setup allows it, we verify which leads are qualified or accepted by sales and send that information back into Google Ads so optimization can learn from real opportunities.
Yes. When the necessary business data is available, campaign decisions can reflect revenue, product margins, customer value or other commercial priorities instead of treating every conversion as equally valuable.
Yes. Reliable measurement is part of the account foundation. We work with website conversions, revenue data and offline CRM outcomes where relevant so Google Ads can optimize around better business signals.
You do. The Google Ads account, Merchant Center, conversion history and underlying business data remain under your ownership with full access throughout the engagement.
