Google CSS Partner
Get more from your Google Shopping Ads
KIPLAR CSS gives your existing Shopping bids more auction power, helping you win more traffic or improve efficiency without increasing spend. Your campaigns, history and account ownership stay unchanged.
Selected clients
More bidding power. Same campaigns. No rebuild.
KIPLAR CSS changes the economics behind your existing Google Shopping Ads without forcing you to start again. More of each bid works in the auction, while your campaigns, history and control stay exactly where they are.
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Get more from the same Shopping budget
The CSS advantage gives your existing bids more weight in the Shopping auction without requiring a higher media budget.
- Up to 25% more bidding power compared with Google Shopping’s default CSS model
- More room to improve CPC, visibility or traffic from the same spend
- The advantage applies automatically once KIPLAR CSS is connected
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Keep everything that already works
Changing CSS is not an account migration. Your existing setup keeps running while the auction mechanics behind Shopping change.
- No new Google Ads account
- No campaign rebuild
- No loss of campaign history
- Your accounts and data remain under your control
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Add Shopping expertise behind the CSS advantage
More bidding power is useful only when the feed and campaigns know where to put it. KIPLAR can strengthen the parts of Google Shopping that determine what the advantage actually produces.
- Product feed and title optimization
- Merchant Center diagnostics and disapproval support
- Product-level performance and profitability analysis
- Google Shopping and Performance Max management
Make the same Shopping budget work up to 25% harder.
Google Shopping’s default CSS keeps 20% of the bid before it enters the auction. With KIPLAR CSS, the full bid competes, giving every euro more auction power without increasing spend.
See how much more auction value your current budget could carry.
Potential additional auction value per month
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without increasing your Shopping budget
Enter your monthly Shopping spend to see the scale of the CSS advantage.
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25% more bidding power
A competitor using Google Shopping may need to bid €1.00 to match the auction strength of your €0.80 bid through KIPLAR CSS.
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More room to win with the same budget
Keeping bids unchanged gives your Shopping campaigns more auction strength, creating additional room for impressions, clicks and sales without adding media spend.
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Or protect margin by bidding less
The advantage can also be taken as efficiency: lower the nominal bid while maintaining similar auction competitiveness.
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The advantage is built into every eligible bid
There is no rebate to claim and no promotional credit to spend. The benefit happens before the bid reaches the Shopping auction.
Switch CSS without rebuilding your Shopping setup.
KIPLAR handles the change around your existing Merchant Center and campaigns. Your team keeps control while the CSS relationship is updated.
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First
We check eligibility and the current setup
We confirm the markets you advertise in, review the Merchant Center structure and check whether the account is currently represented by Google Shopping or another CSS.
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Next
You approve the switch in Merchant Center
KIPLAR initiates the CSS change and your Merchant Center admin approves the request. If the account is currently on Google Shopping CSS, the switch can complete immediately after approval; moving from another CSS can take longer depending on its grace period.
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After the switch
Your campaigns keep running under KIPLAR CSS
The existing Shopping setup stays in place while the new CSS relationship takes effect. We then monitor auction and campaign performance against the baseline and decide how best to use the additional bidding advantage.
The work, in our clients’ words.
Founders, marketers, and product leads on what it’s like to work with KIPLAR.
Organic traffic grew month over month, and cost per lead went down. They think like partners, not vendors.
Stan Kirilov
CEO, StanVision
Consistent gains in traffic, conversions and ad efficiency. They work as an extension of our own team, not an external agency.
Kristiyana Zhisheva
Marketing Manager, Masterhaus.bg
More traffic and great work throughout. They were flexible.
Damyan Ganchev
Owner, Maxcar.bg
Excellent project management, calm atmosphere. They always strived to exceed results.
Monika Todorova
Account Manager, HUMAN
They do the best. What impressed us most is the communication.
Rositsa Georgieva
Marketing Manager, Bova Car
They don’t just manage campaigns, they actively look for ways to improve performance.
Yordan Totev
Marketing Director, SoftUni Buditel
Sales increased by 372%. Their exceptional creativity and innovative approach to advertising set them apart.
Ivan Dobrev
Director, Happy Gentleman
A significant increase in revenue from Google Ads – while keeping a stable, healthy ACOS. KIPLAR truly understands our needs.
Within just 3 months – 1660% ROMI. Their proactive, data-driven approach made them feel like a strategic partner, not just an agency.
Max Hurits
CEO, EVAMATS
They’re always digging around for new ways to boost our ads, making sure we’re getting the best bang for our buck.
Cristian Scutariu
UK Branch Manager, DroiX
They doubled our turnover and our conversion rate. They literally know more about our business now than we do.
Ask AI about us
ChatGPT, Claude and Perplexity can tell you what clients say about KIPLAR – ask them.
Turn the CSS advantage into stronger Shopping performance
CSS improves the auction economics. Feed quality, campaign structure and market strategy determine how much value that advantage creates.
Good questions deserve straight answers.
What clients usually want to understand before starting work with us.
A Comparison Shopping Service represents retailers in Google Shopping. Google Shopping is one CSS option; KIPLAR CSS is an alternative for merchants advertising in eligible European markets.
Google confirms that its own CSS deducts a fixed percentage margin before the merchant bid enters the auction. KIPLAR CSS uses a different commercial model, allowing more of the nominal bid to compete directly.
No rebuild is required. The existing Merchant Center can be switched to another CSS while your Google Ads campaigns and historical account data remain in place. The switch is approved by your Merchant Center administrator.
Google currently lists 21 CSS program markets across Europe, including Germany, France, Italy, Spain, the Netherlands, Poland, Romania and the United Kingdom.
Merchant Center shows which CSS providers are allowed to advertise your products, and Google also provides CSS activity data. We additionally compare campaign performance against the pre-switch baseline to see how the economics change.
Yes. KIPLAR CSS can be used as a standalone service while your own team or another partner continues managing the campaigns. If needed, KIPLAR can also manage the feed, Merchant Center and Google Shopping strategy alongside the CSS.
