How a Cosmetics Brand Increased TikTok Ads Revenue by 317.82% in One Month
- TikTok Ads Revenue
- Sales
- Visits from TikTok Ads
- Advertising Spend
Microsoft Ads Agency
We build and scale Microsoft Ads as a profitable second acquisition engine
We manage Microsoft Advertising as its own performance channel, using its search demand, commerce inventory and B2B audience signals to generate incremental revenue and qualified pipeline.
Selected clients
The business challenges we solve
Sometimes performance falls short. Other times, the path to growth isn’t clear. We look at the bigger picture, identify opportunities for growth, and recommend solutions that make a real difference to your business.
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All budget sits in Google, and clicks cost more
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Campaigns were imported from Google and left as is
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Unknown how many clients search on Bing
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The B2B audience on Google is tapped out
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Microsoft Ads conversions aren’t tracked
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One more channel, and no one to run it
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Unclear if Bing leads are any good
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Unclear how ads in Copilot work
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Competitors are on Bing, we aren’t
Our approach
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Opportunity check
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Bing demand for the key searches
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What Google covers and what it misses
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LinkedIn profile targeting for B2B
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Smart import
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Google campaigns imported, then adapted
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Bids and budgets set for Bing
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UET tag and conversions set up
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Add-on growth
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Copilot and Audience Network tested
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Budget grows where a sale costs less
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One report, side by side with Google
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Results from real client accounts
Numbers in context, with the work and decisions behind them.
How we increased revenue by 47% without increasing ad spend
- Revenue
- CPA
- Directions to stores
- Increase in ad spend
How we increased Masterhaus sales and revenue by over 30% in 2 months
- Revenue growth
- Sales growth
- Above the initial revenue growth target
- Time to result
How we achieved 586% ROAS with a Demand Gen campaign
- ROAS
- Cost per click
- Cost per conversion
- Revenue
How we reduced CPA by 30% while growing new customer sales in Romania
- CPA
- New customer sales
- ROAS
- Revenue
The right solution for every business challenge
Every option offers different opportunities for your business. The right approach depends on your goals, your audience, and where your priorities lie.
Add profitable search volume without forcing more budget into Google
Microsoft gives mature search programs another place to find customers when additional Google spend is becoming more expensive.
We measure that volume on its own economics, so it earns budget only when it genuinely improves total acquisition performance.
- Businesses looking for additional high-intent demand beyond Google.
Get considered while buyers are still working through the decision
AI-assisted research creates another opportunity to appear before the shortlist is complete and before the buyer moves into a traditional search journey.
That gives Microsoft Ads the potential to influence consideration earlier, especially for products and services people actively compare before choosing.
- Offers where research and comparison play a major role before conversion.
Create more revenue from the catalog you already advertise
Strong products can find additional buyers without making Google Shopping carry the entire growth target.
We use that extra demand to increase total catalog revenue or reduce dependence on a single shopping ecosystem.
- eCommerce businesses looking for incremental sales from proven products.
Put more budget in front of companies and people worth acquiring
For B2B, stronger professional audience signals can reduce the gap between generating attention and reaching people with a realistic chance of becoming customers.
The value is better allocation of prospecting spend toward audiences whose company profile and role make them commercially relevant.
- B2B companies where lead quality matters more than raw lead volume.
Create more demand before buyers start searching
Additional reach can expand the number of people who know the brand, understand the offer and later enter higher-intent acquisition channels.
We use it when that added demand can support the rest of the media mix, rather than treating reach or video views as the final result.
- Brands with enough scale to benefit from measurable demand creation.
The work, in our clients’ words.
Founders, marketers, and product leads on what it’s like to work with KIPLAR.
Organic traffic grew month over month, and cost per lead went down. They think like partners, not vendors.
Stan Kirilov
CEO, StanVision
Consistent gains in traffic, conversions and ad efficiency. They work as an extension of our own team, not an external agency.
Kristiyana Zhisheva
Marketing Manager, Masterhaus.bg
More traffic and great work throughout. They were flexible.
Damyan Ganchev
Owner, Maxcar.bg
Excellent project management, calm atmosphere. They always strived to exceed results.
Monika Todorova
Account Manager, HUMAN
They do the best. What impressed us most is the communication.
Rositsa Georgieva
Marketing Manager, Bova Car
They don’t just manage campaigns, they actively look for ways to improve performance.
Yordan Totev
Marketing Director, SoftUni Buditel
Sales increased by 372%. Their exceptional creativity and innovative approach to advertising set them apart.
Ivan Dobrev
Director, Happy Gentleman
A significant increase in revenue from Google Ads – while keeping a stable, healthy ACOS. KIPLAR truly understands our needs.
Google
Within just 3 months – 1660% ROMI. Their proactive, data-driven approach made them feel like a strategic partner, not just an agency.
Max Hurits
CEO, EVAMATS
They’re always digging around for new ways to boost our ads, making sure we’re getting the best bang for our buck.
Cristian Scutariu
UK Branch Manager, DroiX
They doubled our turnover and our conversion rate. They literally know more about our business now than we do.
Ask AI about us
ChatGPT, Claude and Perplexity can tell you what clients say about KIPLAR – ask them.
Your performance growth partner
Every client gets a dedicated team, real-time dashboards and campaigns built around one metric – your revenue growth.
Meet the team
5.0
31 reviews
Performance-first
Every decision is tied to a real business metric – ROAS, CPL, revenue. No vanity campaigns, no inflated reports.
No outsourcing
Everything in-house. Your campaigns are never handed to freelancers or white-label partners.
Clear scope
A plan for every month, agreed in advance. You know what we are working on, why, and what comes next.
Make Microsoft Ads more valuable across the rest of acquisition
The channel becomes more useful when its search data, product economics and customer signals improve decisions beyond Microsoft itself.
Good questions deserve straight answers.
What clients usually want to understand before starting work with us.
There is no useful universal minimum. We look at existing search demand, Google Ads performance, market size and acquisition economics to determine whether Microsoft has enough opportunity to justify the test and what budget can produce meaningful data.
That is exactly when Microsoft often becomes most interesting. We use Google performance as a benchmark, then measure whether Microsoft can add customers, revenue or qualified pipeline at economics strong enough to deserve its own budget.
Yes. Importing can provide a useful starting point, but we do not leave Microsoft as a permanent copy. Queries, bids, negatives, audiences and budgets are adjusted around the performance we see inside Microsoft itself.
We avoid fixed platform splits. Budget follows marginal opportunity: where the next part of the spend has the stronger chance of producing profitable revenue or qualified pipeline.
Yes. Search intent can be combined with professional audience signals such as company, industry, job function and available seniority data. Where CRM data is available, we can also judge campaigns by qualified leads and opportunities rather than form volume alone.
Yes. Microsoft Ads can be managed as a standalone engagement. If another team manages Google, we use the performance information and campaign data available to coordinate intelligently without requiring ownership of that account.
