How a Cosmetics Brand Increased TikTok Ads Revenue by 317.82% in One Month
- TikTok Ads Revenue
- Sales
- Visits from TikTok Ads
- Advertising Spend
International marketing agency for B2B & eCommerce
Global ambitions. Local intelligence
Every market has its own demand, competition and buying behavior. We assess market potential, tailor strategies to local audiences and manage campaigns that help brands enter new markets, attract customers and scale what works.
Selected clients
The smartest expansion starts before the launch.
Every country offers potential. Not every country offers a viable opportunity. We assess demand, competition, local buying behavior and acquisition economics, then test the strongest markets before committing larger budgets.
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Research Understand the opportunity.
A detailed assessment of market demand, competition, customer behavior and acquisition costs reveals where international growth makes commercial sense.
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Prioritize The strongest markets come first.
Markets are ranked by growth potential, business fit and barriers to entry. A focused shortlist keeps resources concentrated on the most promising opportunities.
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Validate Real demand. Real data.
Localized campaigns and landing pages test customer response, conversion potential and acquisition costs before significant investment.
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Scale Invest where performance proves it.
Budgets, campaigns and market presence expand where results support further growth. Underperforming markets are reassessed before additional resources are committed.
The business challenges we solve
Sometimes performance falls short. Other times, the path to growth isn’t clear. We look at the bigger picture, identify opportunities for growth, and recommend solutions that make a real difference to your business.
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Unclear which market to start with
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Ads abroad don’t pay off
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Campaigns are translated, not adapted
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A different contractor runs each market
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No data to compare markets side by side
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The site isn’t ready for local buyers
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Market entry drags on while the budget burns
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Strong at home, weak abroad
Our approach
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Market choice
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Demand, competition and costs by country
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Unit economics for each market
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A shortlist and the order of entry
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Local launch
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Campaigns adapted, not just translated
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Site, payments and delivery checked locally
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Channels chosen for each market
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Compare and grow
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One dashboard across all markets
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Budget follows the markets that pay back
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Next markets added on proven results
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Results from real client accounts
Numbers in context, with the work and decisions behind them.
How we increased revenue by 47% without increasing ad spend
- Revenue
- CPA
- Directions to stores
- Increase in ad spend
How we increased Masterhaus sales and revenue by over 30% in 2 months
- Revenue growth
- Sales growth
- Above the initial revenue growth target
- Time to result
How we achieved 586% ROAS with a Demand Gen campaign
- ROAS
- Cost per click
- Cost per conversion
- Revenue
How we reduced CPA by 30% while growing new customer sales in Romania
- CPA
- New customer sales
- ROAS
- Revenue
The right solution for every business challenge
Every option offers different opportunities for your business. The right approach depends on your goals, your audience, and where your priorities lie.
Know where expansion makes commercial sense.
Target countries are compared by customer demand, competitive pressure, indicative acquisition costs and practical barriers to entry.
A prioritized shortlist shows where the strongest opportunities lie, what could limit growth and what it may take to test each market.
- Brands choosing their next international market.
Validate real demand before you scale.
Localized pilot campaigns test customer demand, messaging, landing experiences and conversion potential against agreed budgets and acquisition targets.
Early sales, lead quality and cost data support a clear decision: scale, refine the offer or stop.
- Brands launching into an untested market.
Make your offer relevant to local buyers.
Market-specific search language, advertising messages, creatives and landing pages reflect how local customers compare, evaluate and buy.
A prioritized set of campaign changes and on-site recommendations addresses conversion barriers such as trust, pricing presentation and payment preferences.
- Brands with traffic but disappointing local conversion.
Put more budget behind the right markets.
Performance is reviewed by country using acquisition costs, lead quality, revenue and, where available, margin data. Local economics shape targets rather than a single global benchmark.
A clear view of where to increase, maintain or reduce investment supports country-level decisions backed by results.
- Brands already active in several international markets.
Different markets search differently. Your SEO should too.
A multilingual website needs clear signals for search engines and content shaped by local search intent. KIPLAR connects international website architecture, language targeting, keyword research and technical optimization to improve organic visibility across countries.
Page titles, headings and content are adapted to local search queries, and organic performance is measured separately for each market – impressions, traffic and the leads or sales it brings.
- Companies whose buyers search in more than one language or country.
The work, in our clients’ words.
Founders, marketers, and product leads on what it’s like to work with KIPLAR.
Organic traffic grew month over month, and cost per lead went down. They think like partners, not vendors.
Stan Kirilov
CEO, StanVision
Consistent gains in traffic, conversions and ad efficiency. They work as an extension of our own team, not an external agency.
Kristiyana Zhisheva
Marketing Manager, Masterhaus.bg
More traffic and great work throughout. They were flexible.
Damyan Ganchev
Owner, Maxcar.bg
Excellent project management, calm atmosphere. They always strived to exceed results.
Monika Todorova
Account Manager, HUMAN
They do the best. What impressed us most is the communication.
Rositsa Georgieva
Marketing Manager, Bova Car
They don’t just manage campaigns, they actively look for ways to improve performance.
Yordan Totev
Marketing Director, SoftUni Buditel
Sales increased by 372%. Their exceptional creativity and innovative approach to advertising set them apart.
Ivan Dobrev
Director, Happy Gentleman
A significant increase in revenue from Google Ads – while keeping a stable, healthy ACOS. KIPLAR truly understands our needs.
Google
Within just 3 months – 1660% ROMI. Their proactive, data-driven approach made them feel like a strategic partner, not just an agency.
Max Hurits
CEO, EVAMATS
They’re always digging around for new ways to boost our ads, making sure we’re getting the best bang for our buck.
Cristian Scutariu
UK Branch Manager, DroiX
They doubled our turnover and our conversion rate. They literally know more about our business now than we do.
Ask AI about us
ChatGPT, Claude and Perplexity can tell you what clients say about KIPLAR – ask them.
Your performance growth partner
Each country needs its own marketing approach, but international growth requires consistent direction. KIPLAR brings specialists, campaign management and performance reporting together, keeping every market aligned with broader business goals.
Meet the team
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Business results drive every decision.
Marketing performance is evaluated against country-specific acquisition costs, lead quality, revenue and available margin data. Budgets and priorities are adjusted according to commercial results, not just clicks, traffic or impressions.
The right specialists, working together.
Paid advertising, SEO, retention marketing and analytics are coordinated within one team. Insights move between channels and markets, while strategies remain tailored to local audiences and business objectives.
Clear ownership. No guesswork.
Defined objectives, responsibilities and performance targets keep international marketing organized. Regular reporting shows what has been achieved, what needs improvement and where resources should be directed next.
What supports growth in a new market.
Once demand is proven, the next challenge is turning market potential into a reliable source of customers and revenue.
Good questions deserve straight answers.
What clients usually want to understand before starting work with us.
We compare the commercial potential of each market before recommending where to start. Demand, competitive pressure, expected acquisition costs and barriers to entry determine which opportunities deserve testing first.
We start with a controlled market test designed to produce decision-quality data. Localized campaigns show how customers respond, what acquisition costs look like and whether early sales or lead quality justify further investment.
The test budget depends on expected acquisition costs, the sales cycle and the amount of data needed for a reliable decision. We size the test to generate a meaningful signal without committing more investment than the decision requires.
The customer journey used in the test should feel local from the start. That usually means adapting the key landing pages, messages and conversion experience first, while broader localization can follow once the market proves its potential.
A reliable decision comes when the test has produced enough commercial data to judge the economics. The timing depends on the sales cycle, conversion volume and how quickly meaningful customer signals accumulate.
Yes, when each market can receive enough traffic and budget to produce a useful signal. Every country is evaluated on its own economics, allowing stronger opportunities to receive more investment as evidence develops.
We separate execution issues from weak market economics. If the setup has room to improve, it is refined and tested again. If the underlying opportunity remains weak, further investment is stopped and attention moves elsewhere.
