How a Cosmetics Brand Increased TikTok Ads Revenue by 317.82% in One Month
- TikTok Ads Revenue
- Sales
- Visits from TikTok Ads
- Advertising Spend
Retention Marketing Services
Driving repeat purchases and customer value
We build lifecycle marketing programs around customer behavior, timing and value. Relevant communication at each stage keeps customers engaged, brings them back and increases customer value over time.
Selected clients
The business challenges we solve
Sometimes performance falls short. Other times, the path to growth isn’t clear. We look at the bigger picture, identify opportunities for growth, and recommend solutions that make a real difference to your business.
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Customers buy once and never come back
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Newsletters go out, but bring few sales
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Emails land in spam or go unopened
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The contact base is there, but nobody works it
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Abandoned carts are left to go cold
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Every customer gets the same message
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Unclear what email and SMS actually earn
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Discounts eat the margin, loyalty doesn’t grow
Strengthening customer relationships across the lifecycle.
Each stage has a different job. We use customer behavior, purchase history and channel response to decide what happens next.
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SUBSCRIBE Permission to stay in touch
Sign-up forms capture email or phone with clear consent and the context for the next message.
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PURCHASE Toward the first order
Browse and cart journeys respond while purchase intent is still active.
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REPEAT The next purchase
Purchase history and buying cycles shape post-purchase, cross-sell and replenishment messages.
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LOYAL Protecting high-value customers
Customer value and engagement signals guide VIP communication, early access and loyalty activity.
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ADVOCACY Reviews and referrals
The strongest customer relationships create reviews, recommendations and referrals.
Results from real client accounts
Numbers in context, with the work and decisions behind them.
How we increased revenue by 47% without increasing ad spend
- Revenue
- CPA
- Directions to stores
- Increase in ad spend
How we increased Masterhaus sales and revenue by over 30% in 2 months
- Revenue growth
- Sales growth
- Above the initial revenue growth target
- Time to result
How we achieved 586% ROAS with a Demand Gen campaign
- ROAS
- Cost per click
- Cost per conversion
- Revenue
How we reduced CPA by 30% while growing new customer sales in Romania
- CPA
- New customer sales
- ROAS
- Revenue
The right solution for every business challenge
Every option offers different opportunities for your business. The right approach depends on your goals, your audience, and where your priorities lie.
Automated journeys triggered by customer behavior.
We map welcome, cart recovery, post-purchase, replenishment, cross-sell and win-back journeys to the right lifecycle moments.
Each flow is written, designed and tested around a clear commercial role, with performance measured in customer activity and revenue.
Email marketingPlanned communication for moments that matter.
Launches, seasonal moments, new products and customer-specific opportunities are planned around segments that have a reason to care.
We use purchase history, engagement and customer value to decide who receives each campaign, when it goes out and what message deserves testing.
Email marketingTimely messages in the channels customers actually read.
We use messaging channels for moments where speed, visibility or immediacy matter more than a longer email.
Consent, timing and audience rules are coordinated with email so customers receive the right message without unnecessary repetition across channels.
SMS, WhatsApp & ViberProtecting the ability to reach the inbox.
Authentication, list hygiene, sending reputation and engagement directly affect how much of your lifecycle program customers actually see.
We monitor the signals behind inbox placement and address problems before poor deliverability starts limiting retention performance.
Email marketingOur approach
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Customer analysis
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Order and CRM data: who returns and when
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Where repeat purchases start to drop
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What current campaigns and flows already earn
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Journeys and data
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A lifecycle map from sign-up to reactivation
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Store, CRM and forms connected
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Consent and sending rules for every channel
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Launch and optimization
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The flows with the biggest upside go first
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Tests of timing, messages, offers and channels
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Effort moves to what brings repeat revenue
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The work, in our clients’ words.
Founders, marketers, and product leads on what it’s like to work with KIPLAR.
Organic traffic grew month over month, and cost per lead went down. They think like partners, not vendors.
Stan Kirilov
CEO, StanVision
Consistent gains in traffic, conversions and ad efficiency. They work as an extension of our own team, not an external agency.
Kristiyana Zhisheva
Marketing Manager, Masterhaus.bg
More traffic and great work throughout. They were flexible.
Damyan Ganchev
Owner, Maxcar.bg
Excellent project management, calm atmosphere. They always strived to exceed results.
Monika Todorova
Account Manager, HUMAN
They do the best. What impressed us most is the communication.
Rositsa Georgieva
Marketing Manager, Bova Car
They don’t just manage campaigns, they actively look for ways to improve performance.
Yordan Totev
Marketing Director, SoftUni Buditel
Sales increased by 372%. Their exceptional creativity and innovative approach to advertising set them apart.
Ivan Dobrev
Director, Happy Gentleman
A significant increase in revenue from Google Ads – while keeping a stable, healthy ACOS. KIPLAR truly understands our needs.
Google
Within just 3 months – 1660% ROMI. Their proactive, data-driven approach made them feel like a strategic partner, not just an agency.
Max Hurits
CEO, EVAMATS
They’re always digging around for new ways to boost our ads, making sure we’re getting the best bang for our buck.
Cristian Scutariu
UK Branch Manager, DroiX
They doubled our turnover and our conversion rate. They literally know more about our business now than we do.
Ask AI about us
ChatGPT, Claude and Perplexity can tell you what clients say about KIPLAR – ask them.
Your performance growth partner
Every client gets a dedicated team, real-time dashboards and campaigns built around one metric – your revenue growth.
Meet the team
5.0
31 reviews
Revenue tied to customer behavior
We judge retention work by what customers do after the message. Repeat purchases, reactivation, customer value and revenue guide what we keep, change or scale.
No outsourcing
Strategy, execution, and customer data stay within KIPLAR’s in-house team, keeping access controlled and lifecycle context intact. The same people who plan the work remain responsible for day-to-day decisions.
Clear priorities
Each month starts with the lifecycle opportunities that matter most. You know which journeys, campaigns and tests are being worked on, why they matter and what comes next.
Retention data strengthens the whole marketing system.
The same first-party signals that guide lifecycle work can improve who you reach, how campaigns optimize, and the proof people find when they research the brand.
Good questions deserve straight answers.
What clients usually want to understand before starting work with us.
The right platform depends on your customer data, channels, automation needs, and current setup. We work with Klaviyo and Brevo, and assess whether the existing platform can support the planned lifecycle program before recommending a migration.
We start with the journeys that have the clearest commercial opportunity in your data. Welcome, cart recovery, post-purchase, replenishment, and reactivation are prioritized according to customer volume, buying cycles, and potential impact.
Automated journeys can start contributing as soon as they are live and receiving enough customer activity. The pace depends on audience size, purchase frequency, data quality, and which lifecycle gaps are addressed first.
We measure repeat revenue, repeat purchase rate, reactivation, and customer value alongside flow and campaign performance. We compare results by segment and channel to decide what should be improved, expanded, or deprioritized.
We coordinate email, SMS, Viber, and WhatsApp around one lifecycle plan. Suppression rules, frequency controls, channel priorities, and purchase events prevent repeated or irrelevant communication from reaching the same customer.
Yes. We move the assets worth keeping, preserve consent records, rebuild the journeys that need improvement, and prepare the sending setup before the new lifecycle program goes live.
We configure forms, segments, suppression rules, and automations around the consent recorded in your systems. Each channel follows its own permission and unsubscribe logic, based on the legal requirements provided for the markets you operate in.
Yes. B2B lifecycle programs follow the customer relationship through onboarding, nurture, renewal, expansion, and reactivation. We connect those journeys to CRM stages so communication reflects where each account stands.
