How a Cosmetics Brand Increased TikTok Ads Revenue by 317.82% in One Month
- TikTok Ads Revenue
- Sales
- Visits from TikTok Ads
- Advertising Spend
AI Search Optimization Agency
Get found, cited and recommended in AI search
We strengthen the evidence AI systems rely on when they compare brands, products and providers, then track your visibility with our own AI search monitoring tool.
Selected clients
Search shows options. AI helps buyers choose.
AI compares brands before the buyer visits a website. If you are missing from that answer, you may be missing from the consideration set.
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Search Buyers research the market
Search gives people a list of results to open, compare and evaluate for themselves.
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AI answer AI starts the comparison for them
The answer can name specific options, explain the differences and cite the sources it used.
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KIPLAR Put your brand into the consideration set
We improve the information AI can find and trust about your business, then track the buyer questions where your brand is recommended, cited or still missing.
Results from real client accounts
Numbers in context, with the work and decisions behind them.
How we increased revenue by 47% without increasing ad spend
- Revenue
- CPA
- Directions to stores
- Increase in ad spend
How we increased Masterhaus sales and revenue by over 30% in 2 months
- Revenue growth
- Sales growth
- Above the initial revenue growth target
- Time to result
How we achieved 586% ROAS with a Demand Gen campaign
- ROAS
- Cost per click
- Cost per conversion
- Revenue
How we reduced CPA by 30% while growing new customer sales in Romania
- CPA
- New customer sales
- ROAS
- Revenue
The business challenges we solve
Sometimes performance falls short. Other times, the path to growth isn’t clear. We look at the bigger picture, identify opportunities for growth, and recommend solutions that make a real difference to your business.
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ChatGPT and Perplexity recommend competitors
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AI answers get our brand wrong
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Search traffic drops as Google answers with AI
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Unclear how to get into AI answers
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AI crawlers can’t read our site
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Few mentions of us on trusted sources
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No data on how often AI mentions us
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Content is written for keywords, not answers
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Unclear if AI search already affects sales
The right solution for every business challenge
Every option offers different opportunities for your business. The right approach depends on your goals, your audience, and where your priorities lie.
Be considered when AI recommends providers
When buyers ask AI which agency, software or supplier to choose, the answer can shape their shortlist before they visit a website.
We identify the questions that influence those decisions and improve the evidence that gives AI a reason to include your brand.
- B2B companies and service businesses competing to make the shortlist.
Become a source behind the answer
When AI cites your content, buyers get a direct path from the answer to your website and a clear reason to learn more about your expertise.
We make important pages easier to understand, verify and reference by improving how answers, facts and supporting evidence are presented.
- Businesses whose customers research complex decisions before contacting sales.
Put your products into AI-assisted buying decisions
Shoppers increasingly use AI to compare products, narrow their options and decide what deserves a closer look.
We improve the product information AI can use to understand your offer and surface the right products when they match the buyer’s request.
- eCommerce brands with products that depend on detailed comparison before purchase.
Make sure AI gets your brand right
Wrong prices, outdated markets or old service information can influence the decision before a potential customer reaches your website.
We find where incorrect information comes from and improve the sources AI relies on when answering questions about your business.
- Brands with changing products, markets, policies or locations.
Earn visibility in every market you compete in
AI can recommend different brands for the same question in different countries and languages because the sources and competitive landscape change.
We track what buyers ask in each market and improve the local information that supports your visibility there.
- Companies selling across several countries or languages.
See where AI chooses you and where it does not
Our own AI search monitoring tool tracks the buyer questions that matter to your business and shows where your brand is mentioned, cited or absent, alongside the competitors appearing instead.
We connect those changes with AI-referred traffic and conversions, giving the team a clear view of both visibility and measurable business impact.
- Teams that need AI search visibility to be measurable and accountable.
The work, in our clients’ words.
Founders, marketers, and product leads on what it’s like to work with KIPLAR.
Organic traffic grew month over month, and cost per lead went down. They think like partners, not vendors.
Stan Kirilov
CEO, StanVision
Consistent gains in traffic, conversions and ad efficiency. They work as an extension of our own team, not an external agency.
Kristiyana Zhisheva
Marketing Manager, Masterhaus.bg
More traffic and great work throughout. They were flexible.
Damyan Ganchev
Owner, Maxcar.bg
Excellent project management, calm atmosphere. They always strived to exceed results.
Monika Todorova
Account Manager, HUMAN
They do the best. What impressed us most is the communication.
Rositsa Georgieva
Marketing Manager, Bova Car
They don’t just manage campaigns, they actively look for ways to improve performance.
Yordan Totev
Marketing Director, SoftUni Buditel
Sales increased by 372%. Their exceptional creativity and innovative approach to advertising set them apart.
Ivan Dobrev
Director, Happy Gentleman
A significant increase in revenue from Google Ads – while keeping a stable, healthy ACOS. KIPLAR truly understands our needs.
Google
Within just 3 months – 1660% ROMI. Their proactive, data-driven approach made them feel like a strategic partner, not just an agency.
Max Hurits
CEO, EVAMATS
They’re always digging around for new ways to boost our ads, making sure we’re getting the best bang for our buck.
Cristian Scutariu
UK Branch Manager, DroiX
They doubled our turnover and our conversion rate. They literally know more about our business now than we do.
Ask AI about us
ChatGPT, Claude and Perplexity can tell you what clients say about KIPLAR – ask them.
Your performance growth partner
AI search changes too quickly to manage by assumptions. We combine hands-on optimization with our own AI visibility monitoring, so every month starts with evidence of where your brand appears, where competitors win and what deserves attention next.
Meet the team
5.0
31 reviews
Measure the answers, not the activity
Our monitoring tool tracks the buyer questions that matter, showing changes in mentions, citations and competitor visibility alongside traffic and conversions from AI search.
AI search and SEO work together
The same pages, technical foundations and authority signals influence both search engines and AI systems. We manage the two disciplines together instead of creating a separate layer of “AI optimization.”
Priorities come from real buyer questions
We focus the work on the questions people ask when they compare, evaluate and choose. That keeps the roadmap tied to commercial decisions rather than chasing every new AI feature.
Build a stronger presence around AI search
AI visibility becomes more valuable when organic discovery and paid reach support the same buyer journey.
Good questions deserve straight answers.
What clients usually want to understand before starting work with us.
AI search optimization improves how your brand is discovered, understood, cited and recommended in AI-generated answers. You may also see the terms GEO, generative engine optimization, and AEO, answer engine optimization, used for this work.
SEO focuses on visibility in traditional search results. AI search optimization also looks at whether your brand appears inside generated answers, recommendations and citations. The two overlap heavily, which is why we manage AI search on top of strong SEO foundations rather than treating it as a separate shortcut.
No. No agency can control which brands an AI system chooses to mention or recommend. We improve the information and evidence available about your business, monitor the questions that matter and measure whether your visibility changes over time.
We monitor the platforms most relevant to your buyers, including ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot. The monitoring set can be adapted around your markets and customer behavior.
We use our own AI search monitoring tool to track where your brand is mentioned, cited or missing across a defined set of buyer questions. We combine that visibility data with AI-referred traffic and conversions in analytics.
Not as a universal requirement. Google specifically states that llms.txt and special AI markup are not required for visibility in its generative search features. We focus first on crawlability, strong SEO, accurate information and content that gives AI systems useful evidence to work with.
Usually, yes, if you want your public content to be eligible for AI search discovery. We review crawler access as part of the technical setup. Where platforms provide separate controls for search visibility and model training, those choices can be managed independently.
Yes. AI search optimization can be managed as a standalone service. We will still review the SEO foundations that affect discoverability because many of the same pages, technical signals and sources influence both channels.
