How a Cosmetics Brand Increased TikTok Ads Revenue by 317.82% in One Month
- TikTok Ads Revenue
- Sales
- Visits from TikTok Ads
- Advertising Spend
SEO Agency
Full-spectrum SEO services built to grow qualified organic demand
From technical foundations and on-page optimization to content and link building, we cover the full scope of SEO in one program. The work is planned and measured around qualified leads and organic revenue.
Selected clients
The business challenges we solve
Sometimes performance falls short. Other times, the path to growth isn’t clear. We look at the bigger picture, identify opportunities for growth, and recommend solutions that make a real difference to your business.
-
Organic traffic is flat or falling
-
The site doesn’t show up for key searches
-
Search brings traffic, but few leads or sales
-
Rankings dropped after a redesign or migration
-
Competitors rank on top, we’re on page two
-
AI assistants don’t mention our brand
-
Technical issues hold back indexing
-
We publish content, but it brings no clients
-
Unclear what SEO earns the business
Built for the way people search now.
Organic visibility now extends beyond search results into direct answers and AI experiences. We work across every layer.
-
SEO Search engine optimization
Technical foundations, content and authority that build organic visibility.
-
AEO Answer engine optimization
Pages structured to surface as clear answers in search.
-
GEO Generative engine optimization
Content and signals that help generative engines understand and cite your brand.
-
AI SEO AI search optimization
The combined work that strengthens visibility across AI-driven search.
Results from real client accounts
Numbers in context, with the work and decisions behind them.
How we increased revenue by 47% without increasing ad spend
- Revenue
- CPA
- Directions to stores
- Increase in ad spend
How we increased Masterhaus sales and revenue by over 30% in 2 months
- Revenue growth
- Sales growth
- Above the initial revenue growth target
- Time to result
How we achieved 586% ROAS with a Demand Gen campaign
- ROAS
- Cost per click
- Cost per conversion
- Revenue
How we reduced CPA by 30% while growing new customer sales in Romania
- CPA
- New customer sales
- ROAS
- Revenue
The right solution for every business challenge
Every option offers different opportunities for your business. The right approach depends on your goals, your audience, and where your priorities lie.
Building the foundation search engines can crawl and trust.
We work with crawling, indexing, site architecture, internal linking, structured data, redirects and performance issues that can restrict organic visibility.
Technical recommendations are prioritized by potential impact, then checked again after implementation.
Building visibility where location influences the search.
Google Business Profiles, location pages, reviews and local signals help businesses compete for searches tied to a city, region or physical location.
We manage the elements that influence local visibility and keep location information consistent across the search ecosystem.
Creating pages around demand that already exists.
Keyword and intent research shows which commercial pages, category pages and informational content the site needs to compete for relevant searches.
We plan new content, improve existing pages and keep expanding the topics where the business has a realistic opportunity to win.
Building authority around the pages that need it.
Relevant links and brand mentions strengthen the signals search engines use when deciding which sources deserve visibility.
We focus outreach on credible websites and opportunities connected to the business, its expertise and the topics it needs to compete for.
Extending organic visibility into AI-driven search.
The same technical foundations, content and authority increasingly influence how AI systems understand and reference a brand.
We build AI visibility alongside SEO, with deeper GEO and AEO work covered on the dedicated AI Search Optimization service page.
AI search optimizationOur approach
-
Analysis and priorities
-
Technical check: indexing, structure, speed
-
Search Console and analytics: what already brings leads
-
Demand, search results and competitors
-
-
Roadmap and technical fixes
-
Pages matched to search intent
-
A roadmap by upside and difficulty
-
Technical fixes, checked after release
-
-
Content, authority and growth
-
New pages and updates to the ones that matter
-
Links and mentions where rankings need them
-
Organic leads and revenue set the next move
-
The work, in our clients’ words.
Founders, marketers, and product leads on what it’s like to work with KIPLAR.
Organic traffic grew month over month, and cost per lead went down. They think like partners, not vendors.
Stan Kirilov
CEO, StanVision
Consistent gains in traffic, conversions and ad efficiency. They work as an extension of our own team, not an external agency.
Kristiyana Zhisheva
Marketing Manager, Masterhaus.bg
More traffic and great work throughout. They were flexible.
Damyan Ganchev
Owner, Maxcar.bg
Excellent project management, calm atmosphere. They always strived to exceed results.
Monika Todorova
Account Manager, HUMAN
They do the best. What impressed us most is the communication.
Rositsa Georgieva
Marketing Manager, Bova Car
They don’t just manage campaigns, they actively look for ways to improve performance.
Yordan Totev
Marketing Director, SoftUni Buditel
Sales increased by 372%. Their exceptional creativity and innovative approach to advertising set them apart.
Ivan Dobrev
Director, Happy Gentleman
A significant increase in revenue from Google Ads – while keeping a stable, healthy ACOS. KIPLAR truly understands our needs.
Google
Within just 3 months – 1660% ROMI. Their proactive, data-driven approach made them feel like a strategic partner, not just an agency.
Max Hurits
CEO, EVAMATS
They’re always digging around for new ways to boost our ads, making sure we’re getting the best bang for our buck.
Cristian Scutariu
UK Branch Manager, DroiX
They doubled our turnover and our conversion rate. They literally know more about our business now than we do.
Ask AI about us
ChatGPT, Claude and Perplexity can tell you what clients say about KIPLAR – ask them.
Your performance growth partner
Every client gets a dedicated team, live dashboards and a plan built around one metric – your revenue growth.
Meet the team
5.0
31 reviews
The roadmap follows the opportunity
A ranking gain only matters when it can change something for the business. We keep SEO focused on the opportunities where stronger organic visibility can make a meaningful commercial difference.
No outsourcing
Strategy and execution stay with the in-house team, and sensitive business data is not passed to external contractors. The people who understand the account remain responsible for the work.
Clear reasoning behind every priority
Every priority starts with a visible search opportunity or a problem holding performance back. That keeps the roadmap understandable and makes each decision easy to explain in business terms.
SEO creates value beyond organic rankings.
SEO becomes stronger when it connects with how demand is created, tested and captured across other channels. Search insight helps sharpen paid decisions and extend visibility into AI-driven discovery.
Good questions deserve straight answers.
What clients usually want to understand before starting work with us.
SEO starts producing signals before it produces its full commercial effect. Technical fixes can be reflected in search within weeks, while competitive content and authority usually need more time. We judge progress by what changes in visibility, qualified organic traffic, leads and revenue as the work compounds.
That depends on how your team works. We can prepare developer-ready requirements and verify each change after release, while content and on-page improvements can be handled directly when the required access is available.
We need access to the data and systems required to understand current performance, plus enough business context to know which organic opportunities actually matter. From there, we can identify priorities without turning the start of the project into a long discovery process.
Yes. We research the search intent, decide which pages are worth creating or improving and develop the content around that opportunity. We can write the content directly or work with your internal writers while keeping SEO direction and quality control with our team.
We focus on earning relevant links and mentions where they can strengthen the authority of the site and the pages that need it most. Opportunities are evaluated by relevance, source quality and their role in the wider SEO strategy.
Yes. SEO foundations increasingly affect whether AI systems can understand, trust and cite a brand. We account for that within the SEO work, while deeper GEO, AEO and AI visibility programs are covered through our dedicated AI Search Optimization service.
Yes. We evaluate search demand and competition separately for each market, then structure language and country targeting around how people actually search there. The work is coordinated as one SEO program while each market keeps its own priorities and performance signals.
