How we increased Masterhaus sales and revenue by over 30% in 2 months
- Revenue growth
- Sales growth
- Above the initial revenue growth target
- Time to result
Meta Ads Agency
We build and scale Meta Ads systems for ambitious brands
Senior-led management keeps strategy and the decisions that shape scale close to experienced specialists, with disciplined testing and tight control over acquisition economics.
Selected clients
The business challenges we solve
Sometimes performance falls short. Other times, the path to growth isn’t clear. We look at the bigger picture, identify opportunities for growth, and recommend solutions that make a real difference to your business.
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Creatives burn out in a week or two
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Ads bring reach, not buyers
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Pixel and Conversions API send incomplete data
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Cost per lead on Meta keeps climbing
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Meta form leads don’t answer the phone
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The ad account gets restricted or banned
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No system for testing creatives
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Retargeting chases people who already bought
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Raising the budget makes results collapse
Our approach
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Review and tracking
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Account, audiences and creative history
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Pixel and Conversions API checked
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Results compared with CRM sales
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Creative system
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Angles and formats for every funnel stage
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A testing plan for hooks and offers
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Fresh creatives before fatigue sets in
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Scaling
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Budgets raised step by step
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Retargeting kept apart from new audiences
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Reports on revenue and cost per sale
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Results from real client accounts
Numbers in context, with the work and decisions behind them.
How a Cosmetics Brand Increased TikTok Ads Revenue by 317.82% in One Month
- TikTok Ads Revenue
- Sales
- Visits from TikTok Ads
- Advertising Spend
How we increased revenue by 47% without increasing ad spend
- Revenue
- CPA
- Directions to stores
- Increase in ad spend
How we achieved 586% ROAS with a Demand Gen campaign
- ROAS
- Cost per click
- Cost per conversion
- Revenue
How we reduced CPA by 30% while growing new customer sales in Romania
- CPA
- New customer sales
- ROAS
- Revenue
The right solution for every business challenge
Every option offers different opportunities for your business. The right approach depends on your goals, your audience, and where your priorities lie.
Feed has to make the value clear before the scroll continues
Feed is where most brands compete for attention at scale. The strongest ads make the product, problem or opportunity relevant almost immediately.
We compare angles, offers and formats against acquisition economics, then keep increasing exposure only while the combination continues to produce enough value.
- Prospecting, retargeting and propositions that can be understood quickly.
Reels can uncover demand that static placements never reach
Reels gives Meta access to a discovery-heavy environment where the right message can create interest before the customer is actively looking for the product.
We use it to test new hooks and propositions at scale, then look beyond engagement to see whether that attention creates incremental customers worth paying for.
- Brands with room to create demand beyond existing high-intent audiences.
Stories are strongest when timing matters
The short, full-screen format works well when the audience already has context and the next action needs to happen quickly.
We use Stories selectively for retargeting, launches and time-sensitive offers, with budget tied to the conversions the placement adds rather than visibility alone.
- Warm audiences, launches and offers with a short decision window.
Marketplace brings Meta closer to active product consideration
People browsing Marketplace are already comparing products, prices and alternatives, which creates a much stronger buying context than passive social discovery.
For the right catalogs, we connect product data and campaign structure so budget can follow the inventory most capable of converting that shopping intent profitably.
- eCommerce catalogs with clear pricing and products suited to direct comparison.
Messaging removes the questions that stop a buyer from converting
For considered purchases, the barrier is often uncertainty rather than lack of interest. A conversation can resolve that friction while intent is still high.
We judge messaging campaigns by what happens after the conversation: qualified inquiries, booked appointments, opportunities or customers.
- B2B, automotive, services and purchases where customers commonly need an answer before acting.
The work, in our clients’ words.
Founders, marketers, and product leads on what it’s like to work with KIPLAR.
Organic traffic grew month over month, and cost per lead went down. They think like partners, not vendors.
Stan Kirilov
CEO, StanVision
Consistent gains in traffic, conversions and ad efficiency. They work as an extension of our own team, not an external agency.
Kristiyana Zhisheva
Marketing Manager, Masterhaus.bg
More traffic and great work throughout. They were flexible.
Damyan Ganchev
Owner, Maxcar.bg
Excellent project management, calm atmosphere. They always strived to exceed results.
Monika Todorova
Account Manager, HUMAN
They do the best. What impressed us most is the communication.
Rositsa Georgieva
Marketing Manager, Bova Car
They don’t just manage campaigns, they actively look for ways to improve performance.
Yordan Totev
Marketing Director, SoftUni Buditel
Sales increased by 372%. Their exceptional creativity and innovative approach to advertising set them apart.
Ivan Dobrev
Director, Happy Gentleman
A significant increase in revenue from Google Ads – while keeping a stable, healthy ACOS. KIPLAR truly understands our needs.
Google
Within just 3 months – 1660% ROMI. Their proactive, data-driven approach made them feel like a strategic partner, not just an agency.
Max Hurits
CEO, EVAMATS
They’re always digging around for new ways to boost our ads, making sure we’re getting the best bang for our buck.
Cristian Scutariu
UK Branch Manager, DroiX
They doubled our turnover and our conversion rate. They literally know more about our business now than we do.
Ask AI about us
ChatGPT, Claude and Perplexity can tell you what clients say about KIPLAR – ask them.
Your performance growth partner
Every client gets a dedicated team, real-time dashboards and campaigns built around one metric – your revenue growth.
Meet the team
5.0
31 reviews
Performance-first
Every decision is tied to a real business metric – ROAS, CPL, revenue. No vanity campaigns, no inflated reports.
No outsourcing
Everything in-house. Your campaigns are never handed to freelancers or white-label partners.
Clear scope
A plan for every month, agreed in advance. You know what we are working on, why, and what comes next.
Build a stronger acquisition system around Meta Ads
The strongest results come when Meta shares signals, learnings and customer data with the channels around it.
Good questions deserve straight answers.
What clients usually want to understand before starting work with us.
There is no useful universal minimum. We recommend a starting budget based on your market, acquisition economics, audience size and how much testing is needed to reach reliable conclusions.
No. Creative production stays with your internal team or production partner. We analyze performance, identify what should be tested next and turn campaign data into clear direction for the next creative iterations.
Yes. We start by reviewing campaign structure, historical performance, tracking, audiences, catalog setup and creative performance before deciding what should stay, change or be rebuilt.
We combine the Meta Pixel, Conversions API and first-party business data where available. For eCommerce, platform reporting can be checked against actual orders and revenue. For B2B, CRM outcomes can connect campaigns with qualified leads and sales opportunities.
Yes, particularly when the buying audience can be reached through professional interests, customer data, remarketing or strong first-party signals. We focus measurement on qualified leads and opportunities rather than treating every form submission as equal.
You do. Campaigns run through your business assets wherever possible, and your company retains access to the ad account, pixel, audiences, historical data and other advertising assets if the engagement ends.
