How we reduced CPA by 30% while growing new customer sales in Romania
- CPA
- New customer sales
- ROAS
- Revenue
Google Shopping Agency
Making Google Shopping a stronger source of online sales
We manage Google Shopping as one commercial system, from how Google reads your catalog to how budget moves across products. Every decision is grounded in sales data.
Selected clients
The business challenges we solve
Sometimes performance falls short. Other times, the path to growth isn’t clear. We look at the bigger picture, identify opportunities for growth, and recommend solutions that make a real difference to your business.
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Merchant Center keeps rejecting products
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Feed errors in titles, prices and stock
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A few products get the impressions, the rest sit idle
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Budget goes to low-margin products
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Competitors look more appealing in Shopping
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Unclear which products Performance Max sells
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New products take too long to get impressions
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ROAS looks good, profit doesn’t
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Warehouse stock isn’t moving
Our approach
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Feed and Merchant Center
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Errors, disapprovals and missing attributes
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Titles and categories that match searches
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Prices, stock and promotions kept in sync
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Catalog structure
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Products grouped by margin and sales
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Bestsellers, new arrivals and slow movers apart
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Profit-based goals, not ROAS alone
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Growth
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Budget shifts to products that earn
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Seasonal and clearance campaigns on time
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A product-level report every month
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Results from real client accounts
Numbers in context, with the work and decisions behind them.
How a Cosmetics Brand Increased TikTok Ads Revenue by 317.82% in One Month
- TikTok Ads Revenue
- Sales
- Visits from TikTok Ads
- Advertising Spend
How we increased revenue by 47% without increasing ad spend
- Revenue
- CPA
- Directions to stores
- Increase in ad spend
How we increased Masterhaus sales and revenue by over 30% in 2 months
- Revenue growth
- Sales growth
- Above the initial revenue growth target
- Time to result
How we achieved 586% ROAS with a Demand Gen campaign
- ROAS
- Cost per click
- Cost per conversion
- Revenue
The right solution for every business challenge
Every option offers different opportunities for your business. The right approach depends on your goals, your audience, and where your priorities lie.
Reaching shoppers at the moment of highest intent.
Shopping ads place the product, price and store directly into the search result.
We improve how each item is represented so stronger matches earn more qualified clicks.
- Capturing product searches close to purchase.
Helping products compete when shoppers start comparing.
The Shopping tab puts similar products side by side.
Complete product information and stronger merchandising make it easier to stay visible as shoppers narrow their choices.
- Catalogs where customers compare price, specifications or variants.
Making products discoverable through visual search.
Google Images can introduce a product before the customer knows exactly what to search for.
Strong imagery and clear product information help turn visual discovery into store visits.
- Products where appearance strongly influences the decision.
Keeping products close while video builds interest.
Product feeds can bring relevant items directly into video campaigns, giving viewers a natural next step when content creates purchase intent.
We manage how products support video activity so the path from interest to product discovery stays connected.
- Products that benefit from demonstration, inspiration or storytelling.
Extending catalog visibility beyond paid traffic.
Eligible products can appear across Google without an ad click cost.
We keep the catalog ready for those placements so paid and organic product visibility work from the same foundation.
- Any retailer already maintaining a strong Merchant Center feed.
The work, in our clients’ words.
Founders, marketers, and product leads on what it’s like to work with KIPLAR.
Organic traffic grew month over month, and cost per lead went down. They think like partners, not vendors.
Stan Kirilov
CEO, StanVision
Consistent gains in traffic, conversions and ad efficiency. They work as an extension of our own team, not an external agency.
Kristiyana Zhisheva
Marketing Manager, Masterhaus.bg
More traffic and great work throughout. They were flexible.
Damyan Ganchev
Owner, Maxcar.bg
Excellent project management, calm atmosphere. They always strived to exceed results.
Monika Todorova
Account Manager, HUMAN
They do the best. What impressed us most is the communication.
Rositsa Georgieva
Marketing Manager, Bova Car
They don’t just manage campaigns, they actively look for ways to improve performance.
Yordan Totev
Marketing Director, SoftUni Buditel
Sales increased by 372%. Their exceptional creativity and innovative approach to advertising set them apart.
Ivan Dobrev
Director, Happy Gentleman
A significant increase in revenue from Google Ads – while keeping a stable, healthy ACOS. KIPLAR truly understands our needs.
Google
Within just 3 months – 1660% ROMI. Their proactive, data-driven approach made them feel like a strategic partner, not just an agency.
Max Hurits
CEO, EVAMATS
They’re always digging around for new ways to boost our ads, making sure we’re getting the best bang for our buck.
Cristian Scutariu
UK Branch Manager, DroiX
They doubled our turnover and our conversion rate. They literally know more about our business now than we do.
Ask AI about us
ChatGPT, Claude and Perplexity can tell you what clients say about KIPLAR – ask them.
Your performance growth partner
Every client gets a dedicated team, real-time dashboards and campaigns built around one metric – your revenue growth.
Meet the team
5.0
31 reviews
Performance-first
Every decision is tied to a real business metric – ROAS, CPL, revenue. No vanity campaigns, no inflated reports.
No outsourcing
Everything in-house. Your campaigns are never handed to freelancers or white-label partners.
Clear scope
A plan for every month, agreed in advance. You know what we are working on, why, and what comes next.
Extending Google Shopping across the channels around it.
Shopping works best when product demand, search intent and catalog reach are managed as part of the same acquisition system.
Good questions deserve straight answers.
What clients usually want to understand before starting work with us.
The right starting budget depends on the size of the catalog, product economics and how much conversion data the account can generate. We set the initial level high enough to learn without spreading spend too thinly across the catalog.
Yes. Google Shopping can be managed as a standalone service, although the account often benefits from being planned alongside the rest of Google Ads when Search, Performance Max or YouTube are also active.
Access to Google Ads, Merchant Center and the product source is usually enough to begin the review. Commercial context such as margins, priority categories and business constraints helps us make better decisions from the start.
We regularly work with Shopify, WooCommerce, Magento, and also support custom eCommerce setups where product data can be provided reliably. The platform matters less than having a clean, stable source of product data for Merchant Center and campaign management.
A Comparison Shopping Service is an alternative way to run Google Shopping ads in eligible European markets. KIPLAR operates its own CSS, so we can connect it to your existing setup and manage Shopping through it when it makes commercial sense for the account.
Yes. Product feed optimization is a core part of our Google Shopping work. We improve how products are structured and presented to Google, work with titles, attributes, categorization and data quality, and keep the feed aligned with how the catalog performs commercially.
Yes. We investigate the source of feed errors, data mismatches and product disapprovals, then work on the underlying issue rather than repeatedly patching the symptom inside Merchant Center.
Yes. We review the existing campaign history, Merchant Center setup, product data and account structure before making changes. Useful historical learning stays in place while the parts limiting results are reworked.
