How a Cosmetics Brand Increased TikTok Ads Revenue by 317.82% in One Month
- TikTok Ads Revenue
- Sales
- Visits from TikTok Ads
- Advertising Spend
SMS, WhatsApp & Viber Marketing Agency
Driving customer action when timing matters most
Mobile messaging works when the channel, timing and reason to contact are right. We plan campaigns and automated communication around customer behavior, consent and the moments most likely to drive a response or sale.
Selected clients
The business challenges we solve
Sometimes performance falls short. Other times, the path to growth isn’t clear. We look at the bigger picture, identify opportunities for growth, and recommend solutions that make a real difference to your business.
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SMS campaigns cost a lot and return little
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People see messages as spam and unsubscribe
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Clients ignore email, and we’re not in messengers
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No cart or order-status reminders
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Viber and WhatsApp are run by hand
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Everyone gets the same message at the same time
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Messaging consents aren’t collected or stored
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Unclear which channel is cheaper and works better
Our approach
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Channels and consent
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SMS, WhatsApp or Viber, chosen by audience and cost
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Consent collected and stored properly
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Sender names and templates approved
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Triggered messages
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Cart, order and delivery reminders
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In step with email, never duplicated
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Send times by time zone and behavior
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Measure and refine
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Revenue and cost per message tracked
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Frequency kept below the unsubscribe line
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Budget moves to the channel that pays back
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Results from real client accounts
Numbers in context, with the work and decisions behind them.
How we increased revenue by 47% without increasing ad spend
- Revenue
- CPA
- Directions to stores
- Increase in ad spend
How we increased Masterhaus sales and revenue by over 30% in 2 months
- Revenue growth
- Sales growth
- Above the initial revenue growth target
- Time to result
How we achieved 586% ROAS with a Demand Gen campaign
- ROAS
- Cost per click
- Cost per conversion
- Revenue
How we reduced CPA by 30% while growing new customer sales in Romania
- CPA
- New customer sales
- ROAS
- Revenue
The right solution for every business challenge
Every option offers different opportunities for your business. The right approach depends on your goals, your audience, and where your priorities lie.
Reach customers while the opportunity is still relevant.
Flash sales, back-in-stock alerts and time-sensitive promotions lose value quickly.
We use the channel customers are most likely to see in time, while controlling frequency so urgency does not become noise.
- Limited stock, back-in-stock alerts and promotions with a real deadline.
Bring high-intent customers back before the purchase cools.
A timely message can return customers directly to the cart while the decision is still active.
We coordinate it with email and stop the journey as soon as the order is placed.
- Stores where abandoned carts carry meaningful purchase intent.
Keep customers informed without sending them to support.
Confirmations, delivery updates and pickup reminders answer the questions customers are most likely to ask after purchase.
The same journey can support useful next steps later when the timing is right.
- Businesses with deliveries, pickups or multi-step fulfilment.
Remove the questions standing between interest and purchase.
WhatsApp and Viber let customers ask about availability, fit, delivery or other purchase details without leaving the conversation.
We structure the experience so simple questions are answered quickly and more complex ones reach the right person.
- Purchases where customers often need reassurance or product guidance before converting.
Reduce missed appointments before they become empty slots.
Timely reminders confirm the upcoming booking and make it easy to respond or reschedule.
This reduces manual follow-up and protects the value already created by the booking.
- Dealerships, clinics, service businesses and B2B teams that rely on booked meetings.
The work, in our clients’ words.
Founders, marketers, and product leads on what it’s like to work with KIPLAR.
Organic traffic grew month over month, and cost per lead went down. They think like partners, not vendors.
Stan Kirilov
CEO, StanVision
Consistent gains in traffic, conversions and ad efficiency. They work as an extension of our own team, not an external agency.
Kristiyana Zhisheva
Marketing Manager, Masterhaus.bg
More traffic and great work throughout. They were flexible.
Damyan Ganchev
Owner, Maxcar.bg
Excellent project management, calm atmosphere. They always strived to exceed results.
Monika Todorova
Account Manager, HUMAN
They do the best. What impressed us most is the communication.
Rositsa Georgieva
Marketing Manager, Bova Car
They don’t just manage campaigns, they actively look for ways to improve performance.
Yordan Totev
Marketing Director, SoftUni Buditel
Sales increased by 372%. Their exceptional creativity and innovative approach to advertising set them apart.
Ivan Dobrev
Director, Happy Gentleman
A significant increase in revenue from Google Ads – while keeping a stable, healthy ACOS. KIPLAR truly understands our needs.
Google
Within just 3 months – 1660% ROMI. Their proactive, data-driven approach made them feel like a strategic partner, not just an agency.
Max Hurits
CEO, EVAMATS
They’re always digging around for new ways to boost our ads, making sure we’re getting the best bang for our buck.
Cristian Scutariu
UK Branch Manager, DroiX
They doubled our turnover and our conversion rate. They literally know more about our business now than we do.
Ask AI about us
ChatGPT, Claude and Perplexity can tell you what clients say about KIPLAR – ask them.
Your performance growth partner
Every client gets a dedicated team, real-time dashboards and campaigns built around one metric – your revenue growth.
Meet the team
5.0
31 reviews
Performance-first
Every decision is tied to a real business metric – ROAS, CPL, revenue. No vanity campaigns, no inflated reports.
No outsourcing
Everything in-house. Your campaigns are never handed to freelancers or white-label partners.
Clear scope
A plan for every month, agreed in advance. You know what we are working on, why, and what comes next.
Messaging works harder when it connects with the wider customer journey.
A direct message is most valuable when it continues an interaction that has already started elsewhere. The surrounding channels create the context and intent that make each conversation more relevant.
Good questions deserve straight answers.
What clients usually want to understand before starting work with us.
The right choice depends on the market, customer behavior, consent and what the message needs to achieve. We select the channel around reach, urgency and the type of interaction, rather than forcing every message through the same platform.
Consent requirements depend on the channel, message type and market. We build audience and sending logic around the consent recorded in your systems, so promotional communication reaches only the customers who are eligible to receive it.
Yes, where the channel and sender setup support two-way communication. Replies can reach your team, a shared inbox or an automated workflow, depending on how the conversation needs to be handled.
We coordinate timing and frequency across messaging and email. Purchase events, suppression rules and channel priorities help stop unnecessary follow-ups and prevent several journeys from contacting the same customer at once.
Yes. Messaging is most effective when it responds to the same customer behavior as the rest of the lifecycle program. We connect the available customer and CRM signals so SMS, WhatsApp or Viber can enter the journey when they have a clear role.
We connect sends and customer response with the commercial action they are meant to influence. Revenue, conversions and downstream customer behavior help us decide which messages deserve to continue, change or receive more investment.
Yes, when messaging fits the buying process. Appointment reminders, event communication, lead follow-up and service updates can support longer B2B journeys, while the channel and timing should reflect the relationship and customer expectations.
